People Don’t Want What You Do

People Don’t Want What You Do

 People don’t want what you do.People want what it will do for them. They want how it will make them feel.This simple mind-shift will help you attract ideal patients no matter where you work.In essence, all therapists deliver the same thing. We just do it in a...
What Do Patients Really Value?

What Do Patients Really Value?

  Warren Buffet, the ‘Oracle of Omaha”, is a mega celebrity in my home state of Nebraska. His reputation for value investing has reached mythical proportions. Investopedia stated in a 2015 article that $8,175 invested in Berkshire Hathaway in 1990 was...