What Do Patients Really Value?

What Do Patients Really Value?

  Warren Buffet, the ‘Oracle of Omaha”, is a mega celebrity in my home state of Nebraska. His reputation for value investing has reached mythical proportions. Investopedia stated in a 2015 article that $8,175 invested in Berkshire Hathaway in 1990 was...
Write Great Emails That Get Referrals

Write Great Emails That Get Referrals

Wouldn’t you love your satisfied patients to send referrals to you? Of course you would. Common sense tells you that it’s good for business. The power of physician referrals and expensive traditional marketing campaigns is on the wane; word of mouth referrals...
How To Increase Word of Mouth Referrals

How To Increase Word of Mouth Referrals

  If you haven’t noticed, there is a LOT of information online on how to get more referrals and grow your practice. While I have nothing against marketing tactics and tips, they usually don’t provide you a plan to capitilize on your most important...
How to Keep Your Job in 2020

How to Keep Your Job in 2020

How’s The View?   Are you viewed as an expert in your community? Or are you just another worker bee fighting to make it through your daily schedule of patients? I’m not a big fan of comparing ourselves to other professionals. It’s usually a...
McDonaldization of Physical Therapy

McDonaldization of Physical Therapy

Do you ever feel like you’re expected to deliver patient outcomes like a McDonald’s drive-through? The next time you’re at a fast-food restaurant and you’re thinking about ordering a “value meal” think twice whether it’s...