For those of us who want to attract more patients to our practice with spiritual integrity, a common dilemma is: “How do I attract more patients and not come across as self-serving?” It seems like a lot of the marketing advice for therapists reworks the...
Whether you’ve been in practice for ten years or just starting, the strongest predictor of your practice growth is– Key referral partners sending people your way month after month. Trust is the main reason a referral source will put their reputation on...
What would your practice look like if you made a goal to have a significant impact on 10 people? How would the focus of your work change if you weren’t allowed to help everyone? Which someones would you help? Who knows you might end up doing what you are...
This post is unusual, made up of an adaptation of a pivotal piece by Kevin Kelly, the co-founder of WIRED magazine, called “1,000 True Fans”. I’ve changed some of the wording for a cash practice startup. Enjoy! 500 Loyal Patients To be a...
One of my all-time favorite comic strips was Gary Larson’s Far Side. Larson’s morbid sense of humor often caught me off guard and caused an eruption of a belly laugh(much to my wife’s embarrassment). Larson often used surreal characters...
I’m Paul Potter. I’m here to show you how to create a fulfilling and profitable practice.
I have been in the physical therapy field for over 35 years, owning my own practice and caring for patients from all walks of life. I have seen first-hand how the care therapists provide can make a positive impact on patients lives.
