Selecting an email service can be one giant headache that keeps many healthcare providers from venturing into email marketing. A question that usually comes up is: “What’s a good HIPAA compliant email marketing service to use?” There are...
Are you finding it harder to get patients from traditional referral sources? All the strategies to hold down healthcare costs are beginning to take a toll on private practice owners. Overhead expenses continue to rise, and profit margins shrink. Both take a...
When therapy practices venture into the realm of email marketing, probably the number one question asked is: Is Gmail HIPAA compliant? Free personal email services like Gmail, Outlook, or Apple Mail were created to help people conveniently communicate with one...
In one sense, you’ve probably already been using email to develop your therapy practice. Before you had a website or a Facebook account you used email to communicate with colleagues and reach out to prospects. It’s been nearly 50 years since Ray...
KNOW WHAT’S HARD ABOUT GETTING REFERRALS? Staying connected with loyal patients when you’re so busy taking care of the patient right in front of you! Most therapists have helped thousands of people and have written meticulous notes in clinical records. But...
I’m Paul Potter. I’m here to show you how to create a fulfilling and profitable practice.
I have been in the physical therapy field for over 35 years, owning my own practice and caring for patients from all walks of life. I have seen first-hand how the care therapists provide can make a positive impact on patients lives.
