This post is unusual, made up of an adaptation of a pivotal piece by Kevin Kelly, the co-founder of WIRED magazine, called “1,000 True Fans”. I’ve changed some of the wording for a cash practice startup. Enjoy! 500 Loyal Patients To be a...
We live in a world that desparately needs our services. Nearly 1/2 of the world’s population, 3 billion people, are living on less than $2.50 a day, with more than 1.3 billion of them dwelling in desperate poverty. According to UNICEP 22,000 thousand...
There are a lot of people who consider health insurance to be a necessary evil. Insurance and government health programs and can be expensive and frustrating to use for both consumers and providers. However, when patients need medical care, they’re generally...
Real Magic Begins With Entrepreneurs Entrepreneurs. The physical therapy profession benefits from a rich history of innovators and entrepreneurs. We all have been blessed by pioneers like Florence Kendall, Robin McKenzie, Shirley Sahrmann and many more. These therapy...
An Experts Dilemma In healthcare there can be two kinds of experts. One takes pride in being able to think and communicate in a logical and detailed manner. This type of expert overwhelms their patients with medical jargon that can’t be understood without...
I’m Paul Potter. I’m here to show you how to create a fulfilling and profitable practice.
I have been in the physical therapy field for over 35 years, owning my own practice and caring for patients from all walks of life. I have seen first-hand how the care therapists provide can make a positive impact on patients lives.
