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After interacting with hundreds of therapists online and face to face I’ve chosen several practice resources to help you start, grow and scale your business.

Cash Practice From Scratch– Launch Your Cash Practice in 90 days

By: Paul Potter

Dreaming of starting your own business? We all do. But most of us lack a clear path to recreate our careers and lives. As we reel from the rapidly changing healthcare system, most of us struggle to find meaning and joy in our work.

Take your future out of the hands of profit-driven corporate bosses. Use the step-by-step strategies in this book to become a business owner serving people. Cash Practice from Scratch will show you a systematic way to explore your options with the least amount of risk and cost. 

LEVERAGE your passion, knowledge, and experience into a business you’ll wake up wanting to go to. 

DEVELOP a niche practice with ideal clients who are willing to pay top dollar.

IMPLEMENT simple and legal business systems to get your practice off the ground.

GROW through remarkable patient experiences without spending boatloads of money on marketing. 

On Fire (BooK)


The book On Fire: Ignite Your Passion with a Cash Therapy Practice, provides an honest discussion and practical direction to help providers who are thinking about a new career path. The book includes a candid evaluation of the changing healthcare environment and why there is a surging interest in alternative business models. The book is my manifesto on why we need to disrupt the business as usual mindset and innovate new ways to deliver affordable care.

Cash Practice from Scratch (Video Course)

If you dreamed about owning your practice but don’t know where to start. If you’ve spent countless hours on the Internet trying to find the right answers. And you still haven’t got your business off the ground. The Cash Practice From Scratch will show you how to start a profitable practice with little to no cost and risk.

The CashPT Toolkit (Templates)

Aaron Lebaur’s basic forms starter kit is designed for small cash based therapy practices to help therapists document efficiently, maintain compliance as well as communicate with other providers and insurance companies. These templates will get you started with a simple form of documentation and management tasks. All of the included forms, except the outcome measures, are in Microsoft Word format and can be customized by you and personalized for your practice.

Academy of Private Practice

For those of you interested in starting a private practice and being a part of a learning community, Scott Harmon’s membership program provides all the resources, training and support you’ll need. Belonging to Scott’s Academy of Private Practice gives you access to video course, monthly masterminds, community forums and an extensive resource library.

Medicare and Cash-Pay Physical Therapy (eBook)

Dr. Jarod Carter does an amazing job in navigating the confusing world of Medicare regulations for cash-based practices. His ebook is an excellent resource for understanding what healthcare professional can and more importantly cannot do when it comes to Medicare beneficiaries and cash pay services.

Ready for the next step? Got a question? Schedule a FREE strategy session with Paul today!