Free stuff

Freebies from me to you!

Here are some how-to-guides, pdfs, ebooks etc. that you can get for free. Some of them I made, others I didn’t. Download them, put them to use, have fun and please share.

How To Choose an HIPAA Compliant Email Service

“What’s a good HIPAA compliant email marketing service to use?” 

Selecting an email service can be one giant headache that keeps many healthcare providers from venturing into email marketing. There are hundreds of email service providers (ESP) to choose from and not one that’s perfect for every situation.

This guide will help you understand the basics of HIPAA and using email to build your practice.

How To Talk About What You Do To Build Trust and Referrals

“So, what do you do?”

A primary reason why many therapists don’t have a thriving practice is that they don’t have a clear and compelling answer to this simple question. I can’t think of any more important than knowing how to explain what you do without sounding confusing, boring or like everyone else.

This guide will help you create a conversation starter that feels authentic, memorable and builds your practice one conversation at a time.

How to Use Lifecycle Marketing to Grow Your Practice

Creating an effective marketing strategy for your practice can be overwhelming. Marketing your business involves more than an amazing website, fancy brochures, Google ads and knocking on doors of referral sources.

We need a strategic plan that includes plans and tools that are specifically designed with your ideal clients in mind.

The Lifecycle Marketing guide will help you get more clients while staying on budget.

Expert Email Marketing Guide

Most therapists have helped thousands of people and have written meticulous notes in clinical records. But therapists typically do a poor job of staying connected with satisfied clients and managing networks.

I’ve collected the advice of 10 expert therapists on the email strategies they use to build strong connections with their patients and referral sources.

This guide will help you set up a simple system to send productive emails that engage your prospects and previous patients.

Cash Practice Checklist

Are you ready to start and run your own business? 

If you’re thinking about starting a business, it’s time for some personal assessment. Being a successful business owner requires investing your own money in addition to a ton of time and effort.

Here’s a simple checklist of the essential elements of launching a cash practice to let you know if you’re ready or not.

Cash Therapy Practice Manifesto

Thinking about starting your own practice?

This ebook outlines the compelling reasons why now is the time for you to consider becoming your own boss. 

I wrote this ebook because I believe in the power of therapists and small business to transform healthcare, society and more importantly patients’ lives.