Paul’s Recommended Reading List

Michael Hyatt says “ Leaders are readers and readers are leaders”.

There is nothing like a good book from a thought leader to revitalize your career or take your business into a new direction. I’ve been reading business and self-development books my whole career. I believe in the power of a great book.

Here are the books that have influenced me the most. The list is updated frequently based upon what I’m currently reading, so check back often.

Cash Practice From Scratch– Launch Your Cash Practice in 90 days

By: Paul Potter

Dreaming of starting your own business? We all do. But most of us lack a clear path to recreate our careers and lives. As we reel from the rapidly changing healthcare system, most of us struggle to find meaning and joy in our work.

Take your future out of the hands of profit-driven corporate bosses. Use the step-by-step strategies in this book to become a business owner serving people. Cash Practice from Scratch will show you a systematic way to explore your options with the least amount of risk and cost. 

LEVERAGE your passion, knowledge, and experience into a business you’ll wake up wanting to go to. 

DEVELOP a niche practice with ideal clients who are willing to pay top dollar.

IMPLEMENT simple and legal business systems to get your practice off the ground.

GROW through remarkable patient experiences without spending boatloads of money on marketing. 

ON FIRE: Ignite Your Passion with a Cash Therapy Practice

FEEL TRAPPED? Many therapists and other medical professionals feel caught in the new reality of declining referrals from traditional sources and reduced co-pays. What are the options in the new healthcare economy? In On Fire: Ignite Your Passion with a Cash Therapy Practice, Paul Potter, PT, provides an honest discussion and practical direction to help providers chart a new course. The book includes a candid evaluation of the changing environment and the alternatives available for the future. He discusses direct access to clients and what newly empowered healthcare consumers expect, and are willing to pay for.

This book explains the why & how so you can too.


  • Kiss factory therapy goodbye and start your own cash therapy practice today.
  • Embrace an entrepreneur mindset to achieve professional and personal freedom.
  • Cash Therapy Practices have emerged as a viable alternative to factory like therapy.
  • Successfully launch your practice with a four-part business roadmap. 

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients, Illustrated Ed.

By: Michael Port

Most startups never get off the ground, not because they don’t offer great services but the owners are novices at business and marketing. Book Yourself Solid is an easy-to-follow roadmap for starting and growing your practice. Even if you’re a seasoned practice owner this book will help you fill in gaps in your client focused marketing. I prefer the illustrative version because it flows more like a workbook to help you take action on his business building system.

Business Model You: A One-Page Method for Reinventing Your Career

By: Tim Clark

The Business Model You takes the world’s leading business model generation tool and teaches you how to create your own personal business model. It is a powerful visual process to turn your business idea into a one-page business plan. It has been a game-changing business model tool that has transformed businesses and lives all over the globe.

Building A Story Brand: Clarify Your Message So Customers Will Listen

By: Donald Miller

If you’re wanting to launch a website or rebrand an existing one, Storybrand will help you discover and clarify your message and get more patients. So many practices flounder because they use medical jargon when trying to explain what they do and how they help people. Follow the Storybrand framework to tell a story that makes potential patients the heros and watch your practice grow.

Meaningful Work: A Quest to Do Great Business, Find Your Calling and Feed Your Soul

By: Shawn Askinosie

Shawn is the founder and small business owner of Askinosie Chocolate, an international award-winning chocolate business. Askinosie describes his journey to discover meaningful work and have social impact. If you’re searching for inspiration and practical insights on how to make practice more than money then this book will guide you.

Ready for the next step? Got a question? Schedule a FREE strategy session with Paul today!