You’re Not For Everyone

You’re Not For Everyone

  Therapists have an unspoken belief that they can help everyone. We don’t come out and say it quite like that but it’s there–below the surface. It sounds something like this: “Everybody needs exercise” “Everyone has a nagging pain...
People Don’t Want What You Do

People Don’t Want What You Do

 People don’t want what you do.People want what it will do for them. They want how it will make them feel.This simple mind-shift will help you attract ideal patients no matter where you work.In essence, all therapists deliver the same thing. We just do it in a...
How To Declutter Your Mind

How To Declutter Your Mind

Breathtaking changes in healthcare are leaving many of us with a nagging lack of confidence. The field of PT, OT and SLP are developing so quickly that I always feel one step behind. Robert Kegan’s book, In Over Our Heads, captures the distinct impression I get...
Why You Should Direct Mail Your Patients

Why You Should Direct Mail Your Patients

  All therapists need quality patients. Every practice needs a way to attract new clients and retain happy ones. Whether you’re in business for yourself or employed by someone else, you require a cost-effective marketing method that doesn’t take a lot...
Referrals– How To Ask For Them (without freaking out)

Referrals– How To Ask For Them (without freaking out)

  Ever freak out or feel a little bit weird when you ask for referrals? Relax. It’s a perfectly normal feeling. Many therapists feel the same way. However, at the end of the day, you need quality patients to have a successful practice. Over the past three...
“So, Why Do You Love Your Chiropractor?”

“So, Why Do You Love Your Chiropractor?”

  ” I bent over yesterday to brush my teeth, my back went out and I couldn’t straighten up.” The nurse who was leading our meeting let us all know why she was moving so gingerly. Mind you, there were two PTs and a PTA sitting in the room. When I...