Stop Calling My Patients Targets

Stop Calling My Patients Targets

  One of my all-time favorite comic strips was Gary Larson’s Far Side. Larson’s morbid sense of humor often caught me off guard and caused an eruption of a belly laugh(much to my wife’s embarrassment).   Larson often used surreal characters...
3 Powerful Insights To Grow Your Practice

3 Powerful Insights To Grow Your Practice

Are you looking a quick and easy way to grow your practice? Despite what you read on most marketing websites, a magic solution to open the floodgates for new patients doesn’t exist.  Sure you can host a seminar or an online contest to get a surge in new patients. But...
You’re Not For Everyone

You’re Not For Everyone

  Therapists have an unspoken belief that they can help everyone. We don’t come out and say it quite like that but it’s there–below the surface. It sounds something like this: “Everybody needs exercise” “Everyone has a nagging pain...
People Don’t Want What You Do

People Don’t Want What You Do

 People don’t want what you do.People want what it will do for them. They want how it will make them feel.This simple mind-shift will help you attract ideal patients no matter where you work.In essence, all therapists deliver the same thing. We just do it in a...
How To Declutter Your Mind

How To Declutter Your Mind

Breathtaking changes in healthcare are leaving many of us with a nagging lack of confidence. The field of PT, OT and SLP are developing so quickly that I always feel one step behind. Robert Kegan’s book, In Over Our Heads, captures the distinct impression I get...
Why You Should Direct Mail Your Patients

Why You Should Direct Mail Your Patients

  All therapists need quality patients. Every practice needs a way to attract new clients and retain happy ones. Whether you’re in business for yourself or employed by someone else, you require a cost-effective marketing method that doesn’t take a lot...