People don’t want what you do.People want what it will do for them. They want how it will make them feel.This simple mind-shift will help you attract ideal patients no matter where you work.In essence, all therapists deliver the same thing. We just do it in a...
This time of year we start to think ahead. What will this year be like? Will there be any surprises in my future? Some of us reflect on the past. Others set goals for the new year and charge ahead with gusto (at least for a few months). I have an idea that...
That’s a question we all get asked a lot. Everyday. At conferences or networking events we might get asked it several times in a couple of days. Do you have a good answer? For most of my career, I struggled to come up with a clear answer. I’d often...
For many therapists, they have dreams of becoming their own boss someday. Generations of private practice owners before them have seemingly retired healthy, wealthy and wise. These former practice owners are spending their golden years checking experiences...
Are you like George Baily, unknowingly living a wonderful life? Or are you more like Walter Mitty, life passing you by because of fear of living outside your comfort zone? It has been over seven decades since the release of the American film; It’s a...
Recently, I read a book about discovering your “true self” from spiritual guides Thomas Merton, Henri Nouwen, and Mother Theresa. The title “Becoming Who You Are” caught my attention. I’m totally a sucker for catchy book titles. Do...
I’m Paul Potter. I’m here to show you how to create a fulfilling and profitable practice.
I have been in the physical therapy field for over 35 years, owning my own practice and caring for patients from all walks of life. I have seen first-hand how the care therapists provide can make a positive impact on patients lives.
