“So, What do you do?”

“So, What do you do?”

  That’s a question we all get asked a lot. Everyday. At conferences or networking events we might get asked it several times in a couple of days. Do you have a good answer? For most of my career, I struggled to come up with a clear answer. I’d often give...
Six Questions You Should Ask Every Patient

Six Questions You Should Ask Every Patient

  Physical therapy caps come and go; new rules take their place. The fight over the value therapists brings to the table goes on. The word on Main Street is the debate about the value of physical therapy is over. What therapy is worth is an internal argument among...
What’s a good HIPAA compliant email marketing service to use?

What’s a good HIPAA compliant email marketing service to use?

  Selecting an email service can be one giant headache that keeps many healthcare providers from venturing into email marketing. A question that usually comes up is: “What’s a good HIPAA compliant email marketing service to use?” There are hundreds...
5 Best Practices for Getting Started with Email Marketing

5 Best Practices for Getting Started with Email Marketing

  Are you finding it harder to get patients from traditional referral sources? All the strategies to hold down healthcare costs are beginning to take a toll on private practice owners. Overhead expenses continue to rise, and profit margins shrink. Both take a...
Patient Retention: Hidden Revenue in Your Therapy Practice

Patient Retention: Hidden Revenue in Your Therapy Practice

  In recent conversations with practice owners, I sensed more anxiety on how to keep their businesses profitable. Downward pressure on healthcare costs (including therapists’ incomes) has owners looking for ways to generate more revenues to offset rising...
Is Gmail HIPAA Compliant for Therapy Practices?

Is Gmail HIPAA Compliant for Therapy Practices?

  When therapy practices venture into the realm of email marketing, probably the number one question asked is: Is Gmail HIPAA compliant? Free personal email services like Gmail, Outlook, or Apple Mail were created to help people conveniently communicate with one...