What’s a good HIPAA compliant email marketing service to use?

What’s a good HIPAA compliant email marketing service to use?

  Selecting an email service can be one giant headache that keeps many healthcare providers from venturing into email marketing. A question that usually comes up is: “What’s a good HIPAA compliant email marketing service to use?” There are hundreds...
5 Best Practices for Getting Started with Email Marketing

5 Best Practices for Getting Started with Email Marketing

  Are you finding it harder to get patients from traditional referral sources? All the strategies to hold down healthcare costs are beginning to take a toll on private practice owners. Overhead expenses continue to rise, and profit margins shrink. Both take a...
Patient Retention: Hidden Revenue in Your Therapy Practice

Patient Retention: Hidden Revenue in Your Therapy Practice

  In recent conversations with practice owners, I sensed more anxiety on how to keep their businesses profitable. Downward pressure on healthcare costs (including therapists’ incomes) has owners looking for ways to generate more revenues to offset rising...
Is Gmail HIPAA Compliant for Therapy Practices?

Is Gmail HIPAA Compliant for Therapy Practices?

  When therapy practices venture into the realm of email marketing, probably the number one question asked is: Is Gmail HIPAA compliant? Free personal email services like Gmail, Outlook, or Apple Mail were created to help people conveniently communicate with one...
Do’s & Don’ts of Email Marketing In a Therapy Practice

Do’s & Don’ts of Email Marketing In a Therapy Practice

  In one sense, you’ve probably already been using email to develop your therapy practice. Before you had a website or a Facebook account you used email to communicate with colleagues and reach out to prospects. It’s been nearly 50 years since Ray...
How to Corner the Market As A Trusted Expert

How to Corner the Market As A Trusted Expert

  When therapists struggle to fill their schedules they dream about being so well respected that patients flock to them. They believe the fallacy that if they just went to another seminar or earned another certification then the public would recognize them as an...