Not making one of the 5 fatal mistakes when setting your fees is critical to launching/growing a successful cash practice. Setting fees is one of the biggest hurdles for therapists to overcome when launching/growing a cash practice. I’m not totally...
I’m on a mission. I want to get to the bottom of why therapists struggle to talk about their fees. When I mentor therapists, setting fees is one of the biggest hurdles for therapists to overcome. I’ve observed that therapists have many hang-ups...
The vitality of the therapy profession that we have come to know and love is dying a slow death–and it’s not by what you think. If you feel like you’re professionally suffocating,there’s a reason for it. You may feel like a patient...
One of my all-time favorite comic strips was Gary Larson’s Far Side. Larson’s morbid sense of humor often caught me off guard and caused an eruption of a belly laugh(much to my wife’s embarrassment). Larson often used surreal characters...
Are you looking a quick and easy way to grow your practice? Despite what you read on most marketing websites, a magic solution to open the floodgates for new patients doesn’t exist. Sure you can host a seminar or an online contest to get a surge in new patients. But...
Money is the topic most therapists find hard to examine. The majority of therapists can trace their hangups about money to the fact that they’ve not reconciled two seemingly opposite concepts: profit and service. For some, service is honorable and profit is...
I’m Paul Potter. I’m here to show you how to create a fulfilling and profitable practice.
I have been in the physical therapy field for over 35 years, owning my own practice and caring for patients from all walks of life. I have seen first-hand how the care therapists provide can make a positive impact on patients lives.
