One of my all-time favorite comic strips was Gary Larson’s Far Side. Larson’s morbid sense of humor often caught me off guard and caused an eruption of a belly laugh(much to my wife’s embarrassment). Larson often used surreal characters...
Are you looking a quick and easy way to grow your practice? Despite what you read on most marketing websites, a magic solution to open the floodgates for new patients doesn’t exist. Sure you can host a seminar or an online contest to get a surge in new patients. But...
Money is the topic most therapists find hard to examine. The majority of therapists can trace their hangups about money to the fact that they’ve not reconciled two seemingly opposite concepts: profit and service. For some, service is honorable and profit is...
The thought of washing someone’s filthy, dirty feet makes me squirm.Even the thought of having another person wash my feet makes me uncomfortable. It invades my sense of personal space. No thanks, I’ll pass. In the Christian calendar, holy week is the week...
Therapists have an unspoken belief that they can help everyone. We don’t come out and say it quite like that but it’s there–below the surface. It sounds something like this: “Everybody needs exercise” “Everyone has a nagging pain...
People don’t want what you do.People want what it will do for them. They want how it will make them feel.This simple mind-shift will help you attract ideal patients no matter where you work.In essence, all therapists deliver the same thing. We just do it in a...
I’m Paul Potter. I’m here to show you how to create a fulfilling and profitable practice.
I have been in the physical therapy field for over 35 years, owning my own practice and caring for patients from all walks of life. I have seen first-hand how the care therapists provide can make a positive impact on patients lives.
