Therapists have an unspoken belief that they can help everyone. We don’t come out and say it quite like that but it’s there–below the surface. It sounds something like this: “Everybody needs exercise” “Everyone has a nagging pain...
People don’t want what you do.People want what it will do for them. They want how it will make them feel.This simple mind-shift will help you attract ideal patients no matter where you work.In essence, all therapists deliver the same thing. We just do it in a...
Recently, when I dialogue with therapists across the country I’ve noticed that something’s not quite right. It’s more than petty unhappiness with current jobs or unrealistic expectations. Our hearts are being ripped out of our chests. The primary...
Breathtaking changes in healthcare are leaving many of us with a nagging lack of confidence. The field of PT, OT and SLP are developing so quickly that I always feel one step behind. Robert Kegan’s book, In Over Our Heads, captures the distinct impression I get...
How many times have you heard a business person say: “That’s a good idea, but the bottom line is…” or “We’d love to do that but the bottom line is…” Businessmen seem to love to say, “The Bottom Line is” Most...
This time of year we start to think ahead. What will this year be like? Will there be any surprises in my future? Some of us reflect on the past. Others set goals for the new year and charge ahead with gusto (at least for a few months). I have an idea that...
I’m Paul Potter. I’m here to show you how to create a fulfilling and profitable practice.
I have been in the physical therapy field for over 35 years, owning my own practice and caring for patients from all walks of life. I have seen first-hand how the care therapists provide can make a positive impact on patients lives.
