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500 Loyal Patients
This post is unusual, made up of an adaptation of a pivotal piece by Kevin Kelly, the co-founder of WIRED magazine, called “1,000 True Fans”. I've changed some of the wording for a cash practice startup. Enjoy! 500 Loyal Patients To be a successful...
What’s Your Professional Time Worth?
Knowing what your time is worth is essential if you want to achieve your professional and personal goals. To be honest with you, most therapists I talk to are in the dark regarding a realistic hourly rate. Most of us have a gut feeling that we are not paid...
Fees: Are You Focusing On the Right Thing?
For therapists who are starting a practice, especially a cash therapy practice, determining what fees to charge is often an excruciating experience. Most of us would instead do a hundred ab crunches rather than tell a new client our full fee. Fees: Does This...
5 Fatal Mistakes Therapists Make Setting Fees
Not making one of the 5 fatal mistakes when setting your fees is critical to launching/growing a successful cash practice. Setting fees is one of the biggest hurdles for therapists to overcome when launching/growing a cash practice. I'm not totally sure...
What’s Up With Therapists And Money?
I'm on a mission. I want to get to the bottom of why therapists struggle to talk about their fees. When I mentor therapists, setting fees is one of the biggest hurdles for therapists to overcome. I've observed that therapists have many hang-ups about money that...
Strangled To Death By A Mouse
The vitality of the therapy profession that we have come to know and love is dying a slow death–and it's not by what you think. If you feel like you're professionally suffocating,there's a reason for it. You may feel like a patient whose pulse oxygen...
Stop Calling My Patients Targets
One of my all-time favorite comic strips was Gary Larson's Far Side. Larson's morbid sense of humor often caught me off guard and caused an eruption of a belly laugh(much to my wife's embarrassment). Larson often used surreal characters to illustrate...
3 Powerful Insights To Grow Your Practice
Are you looking a quick and easy way to grow your practice? Despite what you read on most marketing websites, a magic solution to open the floodgates for new patients doesn’t exist. Sure you can host a seminar or an online contest to get a...
How Many Patients Are Way Too Many?
Money is the topic most therapists find hard to examine. The majority of therapists can trace their hangups about money to the fact that they've not reconciled two seemingly opposite concepts: profit and service. For some, service is honorable and profit is evil. For...
Washing Dirty Feet
The thought of washing someone's filthy, dirty feet makes me squirm.Even the thought of having another person wash my feet makes me uncomfortable. It invades my sense of personal space. No thanks, I'll pass. In the Christian calendar, holy week is the week...
You’re Not For Everyone
Therapists have an unspoken belief that they can help everyone. We don't come out and say it quite like that but it's there–below the surface. It sounds something like this: "Everybody needs exercise" "Everyone has a nagging pain somewhere" "Most people are...
People Don’t Want What You Do
People don't want what you do.People want what it will do for them. They want how it will make them feel.This simple mind-shift will help you attract ideal patients no matter where you work.In essence, all therapists deliver the same thing. We just do it...
Something’s Wrong
Recently, when I dialogue with therapists across the country I've noticed that something's not quite right. It's more than petty unhappiness with current jobs or unrealistic expectations. Our hearts are being ripped out of our chests. The primary motivations for...
How To Declutter Your Mind
Breathtaking changes in healthcare are leaving many of us with a nagging lack of confidence. The field of PT, OT and SLP are developing so quickly that I always feel one step behind. Robert Kegan's book, In Over Our Heads, captures the distinct impression I get when I...
Bottom Line Mentality Makes Health Care Sick
How many times have you heard a business person say: "That's a good idea, but the bottom line is..." or "We'd love to do that but the bottom line is..." Businessmen seem to love to say, "The Bottom Line is" Most likely they mean well, but they seem unable to see...
3 Reasons To Have A Mentor This Year
This time of year we start to think ahead. What will this year be like? Will there be any surprises in my future? Some of us reflect on the past. Others set goals for the new year and charge ahead with gusto (at least for a few months). I have an idea that...
Why You Should Direct Mail Your Patients
All therapists need quality patients. Every practice needs a way to attract new clients and retain happy ones. Whether you're in business for yourself or employed by someone else, you require a cost-effective marketing method that doesn't take a lot of time. If...
Referrals– How To Ask For Them (without freaking out)
Ever freak out or feel a little bit weird when you ask for referrals? Relax. It's a perfectly normal feeling. Many therapists feel the same way. However, at the end of the day, you need quality patients to have a successful practice. Over the past three years,...