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What’s a good HIPAA compliant email marketing service to use?

  Selecting an email service can be one giant headache that keeps many healthcare providers from venturing into email marketing. A question that usually comes up is: "What's a good HIPAA compliant email marketing service to use?" There are hundreds of email service...

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5 Best Practices for Getting Started with Email Marketing

  Are you finding it harder to get patients from traditional referral sources? All the strategies to hold down healthcare costs are beginning to take a toll on private practice owners. Overhead expenses continue to rise, and profit margins shrink. Both take a...

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Patient Retention: Hidden Revenue in Your Therapy Practice

  In recent conversations with practice owners, I sensed more anxiety on how to keep their businesses profitable. Downward pressure on healthcare costs (including therapists' incomes) has owners looking for ways to generate more revenues to offset rising overhead...

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Is Gmail HIPAA Compliant for Therapy Practices?

  When therapy practices venture into the realm of email marketing, probably the number one question asked is: Is Gmail HIPAA compliant? Free personal email services like Gmail, Outlook, or Apple Mail were created to help people conveniently communicate with one...

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Do’s & Don’ts of Email Marketing In a Therapy Practice

  In one sense, you've probably already been using email to develop your therapy practice. Before you had a website or a Facebook account you used email to communicate with colleagues and reach out to prospects. It's been nearly 50 years since Ray Tomlinson, the man...

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How to Corner the Market As A Trusted Expert

  When therapists struggle to fill their schedules they dream about being so well respected that patients flock to them. They believe the fallacy that if they just went to another seminar or earned another certification then the public would recognize them as an...

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How Do We Transform Our Patients Lives?

    One of the current trends, when internet marketers sell their products online, is the promise of life transformation. Pat Flynn's interview with Adam Bruan of Pencils of Promise, touts their ability to show us How to Create Extraordinary Change and Transform the...

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What is Patient Relationship Management?

  Do you take your patients for granted?   When I think about the absolute essentials of a thriving therapy practice. Three essentials come to mind: Remarkable patient experience Remarkable provider-patient relationships Remarkable profit margin In all of these...

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How To Read Your Patients’ Minds

Don't you wish you could read your patients' minds? At times it would be helpful to know what people are thinking and feeling when we interact with them. We do our best to motivate them to check out our services or follow through with their plan of care. Too often...

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Make Your Practice Something Worth Talking About

  If you're anything like I was when I first started my practice, then you probably believe marketing is using an arsenal of tactics to help bring in patients. You might have also spent a lot of time reading books, listening to podcasts and going to conferences trying...

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Getting Comfortable With Being Uncomfortable

Last week I launched a pilot course to help therapists grow their practices. Whenever I put something out in public, whether it's a presentation, blog post or a new product I get uncomfortable. Despite my best efforts, I get anxious about people's reactions. Somehow...

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Success- What Happens If It’s Not What You Think It Is?

  I don't think that anyone wakes up in the morning wishing that today would be a total waste. Nobody has the deep down desire to fail, although many do. I believe that most therapists want to be successful in life/work/family regardless of how they define success. I...

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Remarkable Onboarding For New Pediatric Clients

    12 souls in an 8 seat waiting room. That's what I was dealing with this morning.   It's summer and school is out. As a result, our clients' brothers and sisters tag along to therapy. On top of that, we have an influx of kids that are receiving summer therapy. And...

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First Impressions: How To Make A Remarkable One

  We often think of first impressions of being when we come face-to-face with our clients for the first time. It usually goes something like this...a new evaluation appears on our schedules, we glance at the chart before we open the door, we greet the new patient by...

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How To Eliminate Patient No-Shows

  Did you have several patients not show up for their appointments this week? Join the club. I had my fair share.  Patient no-shows can be one of the most frustrating aspects of a therapist's job, with good reason. We put all time and effort into the initial...

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3 STEPS TO A REMARKABLE THERAPY BRAND

      How Are You Going To Stand Out?   Healthcare in the U.S. is going berzerk right now. Fierce competition has created a situation where therapists need to be recognized as the best–period. There will always be "therapy jobs" but there is less room for average...

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3 Ways To Make Your Patient Experience Remarkable

    How do we create an experience that our patients will be compelled to share?   Lately, I've been intrigued by what makes something remarkable. People don't care about how hard we work, how much paperwork we have, or about our bills. We're self-centered, all of us,...

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