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I didn’t know you did that

I didn’t know you did that

  I was with a group of businessmen this week at a networking meeting. I've been a part of this group for about 3 years. One of the business owners was complaining about a leg injury and that he "might have to come to see me." I'm sure that's probably happened to...

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Thank You For Your Service, Norm

Thank You For Your Service, Norm

  Two weeks ago on Mother's Day, my father-in-law Norm Sothan passed away. After kidney stone surgery, he developed an infection that turned into sepsis. Two weeks later he was gone. I prayed that God would have mercy. Norm was able to live at home until the last...

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How To Talk About What You Do

How To Talk About What You Do

  Picture this… You’re at your child’s soccer game or gymnastic practice; during a pause in the action the parent sitting next to you casually asks, “So… What do you do for a living?” How do you answer them? Or how about this? You’re at a continuing education...

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“So, What do you do?”

“So, What do you do?”

  That's a question we all get asked a lot. Everyday. At conferences or networking events we might get asked it several times in a couple of days. Do you have a good answer? For most of my career, I struggled to come up with a clear answer. I'd often give a long,...

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It’s Time to Reimagine Going Into Business For Yourself

It’s Time to Reimagine Going Into Business For Yourself

    For many therapists, they have dreams of becoming their own boss someday. Generations of private practice owners before them have seemingly retired healthy, wealthy and wise. These former practice owners are spending their golden years checking experiences...

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Walking In Rhythm

Walking In Rhythm

  Do you ever feel like your work-life balance is out of whack? I've read that even the idea of having a "work-life balance" is a myth because it's all life, isn't it? I know what people feel when they describe the tension of being pulled in different directions....

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Six Questions You Should Ask Every Patient

Six Questions You Should Ask Every Patient

  Physical therapy caps come and go; new rules take their place. The fight over the value therapists brings to the table goes on. The word on Main Street is the debate about the value of physical therapy is over. What therapy is worth is an internal argument...

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Why is so hard to be grateful?

Why is so hard to be grateful?

  The society in which we live relentlessly drums into our brains that the only way to go is up. Our culture values "upward mobility", staying on a stable career path, appearing to our colleagues as a clever guy, rising in the professional ranks, succeeding in...

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I took a break from producing content in January. I was going through an extensive onboarding for a home health position. I have a new admiration for HH providers. The documentation requirements are incredible and have repeatedly kicked my butt. My father-in-law's...

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Are you unknowlingly living a wonderful life?

Are you unknowlingly living a wonderful life?

  Are you like George Baily, unknowingly living a wonderful life? Or are you more like Walter Mitty, life passing you by because of fear of living outside your comfort zone? It has been over seven decades since the release of the American...

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Are You Becoming Your True Self?

Are You Becoming Your True Self?

  Recently, I read a book about discovering your "true self" from spiritual guides Thomas Merton, Henri Nouwen, and Mother Theresa. The title "Becoming Who You Are" caught my attention. I'm totally a sucker for catchy book titles. Do you know who you are? I mean,...

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What’s a good HIPAA compliant email marketing service to use?

What’s a good HIPAA compliant email marketing service to use?

  Selecting an email service can be one giant headache that keeps many healthcare providers from venturing into email marketing. A question that usually comes up is: "What's a good HIPAA compliant email marketing service to use?" There are hundreds of email...

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5 Best Practices for Getting Started with Email Marketing

5 Best Practices for Getting Started with Email Marketing

  Are you finding it harder to get patients from traditional referral sources? All the strategies to hold down healthcare costs are beginning to take a toll on private practice owners. Overhead expenses continue to rise, and profit margins shrink. Both take a...

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Patient Retention: Hidden Revenue in Your Therapy Practice

Patient Retention: Hidden Revenue in Your Therapy Practice

  In recent conversations with practice owners, I sensed more anxiety on how to keep their businesses profitable. Downward pressure on healthcare costs (including therapists' incomes) has owners looking for ways to generate more revenues to offset rising overhead...

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Is Gmail HIPAA Compliant for Therapy Practices?

Is Gmail HIPAA Compliant for Therapy Practices?

  When therapy practices venture into the realm of email marketing, probably the number one question asked is: Is Gmail HIPAA compliant? Free personal email services like Gmail, Outlook, or Apple Mail were created to help people conveniently communicate with one...

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Do’s & Don’ts of Email Marketing In a Therapy Practice

Do’s & Don’ts of Email Marketing In a Therapy Practice

  In one sense, you've probably already been using email to develop your therapy practice. Before you had a website or a Facebook account you used email to communicate with colleagues and reach out to prospects. It's been nearly 50 years since Ray Tomlinson, the...

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