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Why You Should Direct Mail Your Patients

  All therapists need quality patients. Every practice needs a way to attract new clients and retain happy ones. Whether you're in business for yourself or employed by someone else, you require a cost-effective marketing method that doesn't take a lot of time. If...

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Referrals– How To Ask For Them (without freaking out)

  Ever freak out or feel a little bit weird when you ask for referrals? Relax. It's a perfectly normal feeling. Many therapists feel the same way. However, at the end of the day, you need quality patients to have a successful practice. Over the past three years, I've...

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“So, Why Do You Love Your Chiropractor?”

  " I bent over yesterday to brush my teeth, my back went out and I couldn't straighten up." The nurse who was leading our meeting let us all know why she was moving so gingerly. Mind you, there were two PTs and a PTA sitting in the room. When I emphatically offered...

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Should You Start Your Own Business Now?

  Don't start a business because you want freedom. Start a business because you want to run a business."                                                                                                                                                                 -...

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Get Quality Patients with Effective Workshops

How are you doing with building your practice? When I opened the doors to my private practice many moons ago, the only way to grow a practice was to build a referral relationship with local physicians through a meet and greet appointment. I'd schedule a meeting with...

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I didn’t know you did that

  I was with a group of businessmen this week at a networking meeting. I've been a part of this group for about 3 years. One of the business owners was complaining about a leg injury and that he "might have to come to see me." I'm sure that's probably happened to you...

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Thank You For Your Service, Norm

  Two weeks ago on Mother's Day, my father-in-law Norm Sothan passed away. After kidney stone surgery, he developed an infection that turned into sepsis. Two weeks later he was gone. I prayed that God would have mercy. Norm was able to live at home until the last...

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How To Talk About What You Do

  Picture this… You’re at your child’s soccer game or gymnastic practice; during a pause in the action the parent sitting next to you casually asks, “So… What do you do for a living?” How do you answer them? Or how about this? You’re at a continuing education seminar;...

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“So, What do you do?”

  That's a question we all get asked a lot. Everyday. At conferences or networking events we might get asked it several times in a couple of days. Do you have a good answer? For most of my career, I struggled to come up with a clear answer. I'd often give a long,...

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It’s Time to Reimagine Going Into Business For Yourself

    For many therapists, they have dreams of becoming their own boss someday. Generations of private practice owners before them have seemingly retired healthy, wealthy and wise. These former practice owners are spending their golden years checking experiences off...

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Walking In Rhythm

  Do you ever feel like your work-life balance is out of whack? I've read that even the idea of having a "work-life balance" is a myth because it's all life, isn't it? I know what people feel when they describe the tension of being pulled in different directions. For...

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Six Questions You Should Ask Every Patient

  Physical therapy caps come and go; new rules take their place. The fight over the value therapists brings to the table goes on. The word on Main Street is the debate about the value of physical therapy is over. What therapy is worth is an internal argument among...

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Why is so hard to be grateful?

  The society in which we live relentlessly drums into our brains that the only way to go is up. Our culture values "upward mobility", staying on a stable career path, appearing to our colleagues as a clever guy, rising in the professional ranks, succeeding in...

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I took a break from producing content in January. I was going through an extensive onboarding for a home health position. I have a new admiration for HH providers. The documentation requirements are incredible and have repeatedly kicked my butt. My father-in-law's...

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Are you unknowlingly living a wonderful life?

  Are you like George Baily, unknowingly living a wonderful life? Or are you more like Walter Mitty, life passing you by because of fear of living outside your comfort zone? It has been over seven decades since the release of the American film;...

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Are You Becoming Your True Self?

  Recently, I read a book about discovering your "true self" from spiritual guides Thomas Merton, Henri Nouwen, and Mother Theresa. The title "Becoming Who You Are" caught my attention. I'm totally a sucker for catchy book titles. Do you know who you are? I mean,...

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