About Paul


Hey there,

If you are like most of my readers, you’re already making enormous contributions at work, impacting many patients’ lives. Like them, you’re not satisfied with just being a good therapist. You want work that provides you meaning and purpose. You also want a healthy work-life balance.

But there’s something in the way, isn’t there?

You want to do what you’re passionate about, but it feels like there is:

  • Too much emphasis on profit at the expense of quality care
  • More time in front of a computer screen than patients faces
  • Not enough free time for the people and activities that mean the most to you
  • A constant feeling that you’re missing something important at work or home.

I’ve walked in your shoes.

I’ve worked in physical therapy for nearly 40 years, owning my practice and caring for patients from all walks of life. I know what it’s like to be on the patient treadmill and barely get my notes done.

I also know what it’s like to hustle to make ends meet when I didn’t have enough money to pay my bills.

For years, I struggled to juggle my career and my personal life–and not drop any balls, especially the important ones like family or my health.

Suddenly at age 40, my life was turned upside down when I was diagnosed with cancer with four small children and given a year to live. Actually, my life was being turned right side up; I just didn’t know it.

I realized that I wanted to live for what mattered. Gradually I learned to face my fears and to live intentionally. Since that turning point, I’ve looked at life through a different lens. I still have moments when life gets out of focus but I’m committed to growing and changing.

Now, my mission is to teach, mentor and equip today’s therapy entrepreneurs to discover their calling at work and home. I help therapists build profitable practices –- and one that feeds their souls.

I’ve been married to Anne, who is also a physical therapist, for thirty-six years. We have four daughters and two grandchildren. I’m still seeing patients, loving time with my lifelong sweetheart, running half marathons, and growing spiritually in the second half of life.

I’ve learned a lot from falling and from getting back up. Over the years I’ve discovered more of my true self and a way of doing more of what counts each day.

May I help you too?

Whether you’re just starting out with a dream or you have a practice already, I’m here to share what I’ve learned with you. I strive to pay it forward by helping people like you gain focus, courage and wisdom on how to have a meaningful career.

“Paul was the first person to encourage me to start building my own therapy practice. Paul is a man of character and an encourager. When he writes about therapy, I listen.”

Sarah Lyon, OT

Through courses (like Cash Therapy Practice from Scratch), products (like the On Fire book), and the resources and blog posts I try to provide the guidance you need to do remarkable work.

I hope you’ll join me and the global movement of healers who are innovating ways to deliver affordable quality care.


What Folks Are Saying

"Paul has provided a very engaging and insightful experience for establishing the foundation of a private practice."

Wesley Northy

DPT Student, Arkansas

"I feel like I learned a lot of useful information and made progress in working towards opening my own clinic."

Adam Welker, PT


"Paul Potter knows his stuff! He knows PT. (35 years in private practice) He knows private practice .( contacts and interviews with leaders across the country) He knows business."

Carol Rosenau, PT


"As the CEO of International Spine and Pain Institute, I encounter thousands of healthcare providers annually in the U.S. and internationally. Paul is a scholar at heart, always eager to listen, learn and be a part of the solution."

Adriaan Louw, PT, PHD

"As a fellow business owner, I've benefited greatly from Paul's ability to seamlessly transfer his skills as a clinician to his role as a business mentor and coach."

Rachael Coley, OT