What would your practice look like if you made a goal to have a significant impact on 10 people?
How would the focus of your work change if you weren’t allowed to help everyone? Which someones would you help?
Who knows you might end up doing what you are on this earth to do.
Most marketing for launching/growing a private practice usually focuses on big numbers.
“How to Make a 6-Figure Income by Age 30.”
“My Monthly Income Increased 10x.”
“My Revenues Have Doubled”
Yeah, but at what cost? What’s the catch?
The way I see it, we all have a personal calling, not only for our work but also one that includes our giftedness, our aspirations, and our life in community.
We only have so much time and energy to give to the world. Therefore, we must discern the best from the good.
What Change Do You Want To Make?
What most of us want is to make people’s lives better. We desire to make a meaningful difference in our brief moment on earth.
Most of us are unsung heroes like George Bailey and want to live a wonderful life making a positive change in our community.
It’s hard to put a number on that.
So, I’ve got something for you to think about for next year.
Try to stop doing everything and focus on what really matters.
Maybe focusing on less helps you do more of what sparks joy.
Instead of BIG audacious numbers, how about if we focused on a smaller number for maximal impact.
Helping Everyone Usually Means Helping No One
Don’t focus on trying to help everyone, but focus on serving the someones who are the best fit for your practice.
What would happen to your work life if you purposely limited your focus to a few of your ideal patients?
How about 10 people?
I’m not saying that you only help 10 people at a time. You probably need a full caseload to pay the bills.
What’s Your Number?
I am asking you, what is your number of ideal patients with whom to work? Out of the 25 to 50 patients on your schedule, who can you intentionally explore going deeper. Give more focused attention. Make a stronger personal connection. Keep in touch.
I think it is the best way to grow your business towards a self-sustaining 500 loyal client base — ten at a time.
I sense that by narrowing our focus, we will be able to go deeper with few, it will be more meaningful, and great for business. It already has been a spark of joy for me.
That’s what I’ve decided to do with my mentoring practice. Next year, the majority of my time will be going deep with a handful of people through mentoring, a cohort group, and spiritual direction.
If you want to work together, feel free to email me, and we can explore together the possibility-free of charge, and of course, no pressure.
I’ll be sharing more about the mentoring and cohort group later, but that can wait for now.
Something To Ponder
For now, I want you to ponder:
What is your number of ideal clients that you can focus on?
How many people do you need to help each month to create the change you want to make?
What changes in your approach do you need to make to be more intentional with a few?
I’d love to hear your number and why you chose it in the comments or by email.