I recently caught up with Aaron LeBauer, PT to get the scoop on the launch of his new podcast, The CashPT Lunch Hour Podcast. I’ve been a big fan of Aaron’s and I wanted to get the inside story on his new adventure for my tribe.
Aaron is really excited about The CashPT Lunch Hour Podcast and the potential it has to show other therapists what’s possible in the cash-based practice model. Aaron has been treating patients in a cash practice since 1999 so he knows what he’s talking about. He started his career by owning a massage therapy private practice. He soon figured out that clients are willing to part with their hard-earned cash for what they value.
His entrepreneurial mindset and free spirit allowed him to challenge the naysayers in his life, by starting a cash practice right after PT school. Aaron never looked back and has become a trusted guide for therapists who desire to launch their own cash PT practice.
The CashPT Lunch Hour Podcast is dedicated to empowering and inspiring passionate physical therapists to create, grow and market successful cash-based physical therapy practices. Aaron intends to feature interviews with therapists who have successfully managed a cash-based practice loaded with practical advice and business strategies.
You can learn more about Aaron and his podcast at the podcast page on his website. Below is the summary of our conversation about the podcast and what Aaron is up to now.
Paul: Aaron, Congrats on launching your new podcast but before we get into that, tell us what you’ve been up to lately.
Aaron: I just got back from participating in the most amazing continuing education courses I’ve ever experienced. I was a co-presenter/organizer with Greg Todd and Paul Gough at the Smart Success PT Live 2017. This conference was unique because it wasn’t all about clinical knowledge or showing others how smart you are but helping others be successful in their practices and lives.
We focused on helping therapists to brand and market themselves through social media channels, creating automated systems and providing a remarkable patient experience. I presented on starting a 100% cash based practice. Greg Todd covered social media marketing and Paul Gough explained how to create automated systems so your business can run without you.
We had a great time hanging out on the beach trying to put into practice what Will Butler DPT, presented on handling finances and stress. The debut conference was a success, so much so that we’re already got Smart Success PT Live 2018 in the works.
Paul: For those in my audience who might not be familiar with your story. Please tell us about your journey.
Aaron: Well, I’m a Sagittarius, I was born in Greensboro, NC. When I went to college my plan was to take the pre-med courses and become a physician like my father– until my first day in organic chemistry. I quickly realized four hours of homework a night was not what I want to do with my life. So, I decided right then to take classes that were fun and enjoy life.
I worked a variety of jobs, one being a bike messenger before I got my massage therapy certification. In 1999 and I opened my massage therapy practice immediately after graduation because that’s how you got clients and made a living. Little did I know gaining experience in business and what people will pay cash for would influence my career.
I found myself limited in what I could do for my patients with my massage license so my wife and I moved back to North Carolina where I enrolled in PT school. During my first internship, one day there were 45 patients on my schedule! I hardly had time to spend with each patient and at the end of the day, I was staring at a stack of paperwork.
I thought this is crazy. As a massage therapist I spend an hour with one patient and then they write me a check. My instructors and classmates thought I’d lost my mind when I told them I was opening up a cash practice when I graduated.
‘It will never work, people will only pay their copays for healthcare’ they said. But in my heart, I knew better because people were paying me $45 for a massage while I was in PT school. My instructors and fellow PT students were stuck in an outdated technician mindset that was out of touch with patients’ needs and spending.
So right out of school, I started a cash-based PT practice and I haven’t looked back. Owning a cash practice gives me the freedom to do what I want to do and time for what I enjoy. A big part of my enjoyment is treating patients, but that’s not the only thing I want to do. I like to have a well-rounded day which includes time with my family and enjoying other things.
Paul: Let’s jump right into the main topic of this interview. Why did you start a podcast?
Aaron: I started a podcast to have greater impact teaching other therapists on how to start and grow a cash-based practice. I started my blog to a have a place where I could send therapists for answers to their questions. The blog evolved into a consulting practice with webinars and other products.
There are people who can’t make it to my CashPT Lunch Hour Webinars so the podcast provides them another way to take in the content. Therapists can now get the information while working out or driving to work. It allows me to repurpose my content without having to create whole new episodes.
Paul: What will the podcast be like?
Aaron: The podcast will feature interviews with other successful cash-based physical therapists; what’s working for them, their niche, how they got started etc. Anything I think will help my followers to start and grow a successful cash practice. I will interview other therapists who are successful business owners with a focus on marketing directly to patients.
Each podcast will be less than an hour. Some of them go a little over but it should be able to be consumed over a lunch break. I want to show therapists what’s possible, develop an abundance mindset and do something different like I did. Through the podcast, I’d like to empower therapists to step out of their comfort zone, be a ruckus maker and do what they are passionate about.
Paul: What advice do you have for therapists who see what you’re doing online and want to follow in your footsteps?
Aaron: First, I’d start with the fundamentals of building their patient list. Create a free report or ebook on back pain or neck pain that visitors to your website can download in exchange for their email and phone number. After they download your free report, call them up, ask them if they have any questions and if you can help them in any way. Nothing pushy or sleazy just try to be helpful.
Next, set up your website to get your site featured on the first page of Google. Most people look up health information and search for physical therapists using search engines such as Google or Bing. Maximize the advantages of Google + and Google Local before spending a lot of time with social media.
Once you’ve optimized your website then I’d turn to Facebook. It seems like everyone is on Facebook. It’s a great way for people to get to know you as a person before they trust you. Facebook is a way to put personality into your brand. Make sure you include lots of pictures because Facebook is a very image and video rich social media platform.
If you want to start an online business as an extra source of income target the fitness and wellness industry. You’ll find less regulation and restrictions on what you can offer rather than healthcare advice or information. Take what you’re passionate about and your expertise and turn it into a course or group program. Topics like strength training, Pilates, Yoga, boomer fitness are hot topics, the possibilities are endless.
Paul: Before we go, tell us what’s next for Aaron LeBauer?
Aaron: Well, I’m really excited about our 2-week family vacation were going to take this summer. I bought a VW Westfalla Camper and we are going camping as a family. This year I’ve hired staff, so for the first time, I’ll be able to take time off without closing my clinic. We are really looking forward to the time together making memories as a family. At the same time, my clinic will be making money without me being there.
As I look at my goals, this is where I’d like to be in the future. I want to have systems and staff in place so I can ‘retire’ when I’m still working. I don’t want to work my whole life and then retire at the end to enjoy the things I want to do. I want to keep working as long as possible but have the freedom enjoy life as I go.
Having a practice that runs itself so I don’t have to be there every day is something I’m working towards. My online business and podcast are a part of the vision to making it a reality.
Paul: One characteristic that I’ve always admired about you Aaron is your generosity. You live with an abundance mindset and you have such a zeal for life. Thank you for generously sharing with the therapy community so much yourself and experience through your blog, consulting practice and now with your podcast.
As a father of adult children, I can relate to the joy you receive when investing in the next generation. It’s a unique pleasure see them do well and do things that you’d never dream possible.
Aaron, I see you generously sharing your experience and knowledge with the next generation of entrepreneurs and leaders. It will be amazing to see what they accomplish with your help.
If my listeners what to learn more about you, your services and your podcast where should they go.
Aaron: Thanks, Paul. I suggest they go to my website LeBauerConsulting.com. From there they can click on the links to my:
If you want to know more about Aaron and his practice, here’s my podcast interview with Aaron on a Cash Practice Mindset. It will give you more details about his cash-based practice and how to get started for yourself.
Thanks for reading. If you’d like more information on launching your own cash practice check out my free resources on starting Cash Practice From Scratch or download my free Cash Practice Checklist to see if you have what you need in place to get started.
Paul Potter is a physical therapist and mentor who lives in Lincoln, Nebraska, with his wife, who is also a therapist. They have four daughters. For more than 35 years he successfully managed his own private practice. He now shares his knowledge and experience through teaching and mentoring therapists who want to have their own practice.
He has authored On Fire: Ignite Your Passion with a Cash Therapy Practice and the Cash Practice From Scratch Course. His website PaulPotterpt.com is dedicated to helping therapists achieve professional and financial freedom. Connect with Paul on his website or on LinkedIn paulpotterpt. You can also get more free resources at CashPracticeFromScratch.com