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What would you do if you lost your top referral source for the 3RD TIME because of a POPTS practice?
In 2010, Chad Madden PT experienced two therapists leave his private practice to open up their own practice. He had just lost $98,000 in one quarter in his business. He was, in his own words, feeling sorry for himself and playing the victim.
Instead of looking for solutions he was wallowing in his problems.
Then things changed for the better.
Chad went from being a PT victim to a PT all star by following some very simple steps that he is going to share with us today.
Chad Madden is the owner of Madden Physical Therapy, a thriving private practice in Harrisburg, Pennsylvania despite being out of network and fierce competition from physician-owned physical therapy clinics. Chad and his staff have grown his practice by 600% in the past five years. He sees more than 184 new patients each month at one location.
Chad is teaching other therapists to accelerate their practice growth through online courses at BreakThroughPTMarketing.com. There he teaches his direct access marketing systems to reduce dependency on physician referrals.
In today’s interview, Chad will share insights from his new book Killer Marketing Secrets for Private Practice PTs on how therapists can thrive in the new healthcare economy by attracting a steady stream of new patients.
FREE BOOK
Chad is giving away free copies of his book to the first 500 people who request a copy. To get your free copy go to
Killer Marketing Secrets for Private Practice PTs. You be able to get your copy for only the shipping costs for a limited time.
In this episode we cover:
- How Chad went from PT victim to PT all star after he lost his top referral source for the 3rd time
- Chad’s big pillars of private practice success: marketing, personnel and financial know-how
- Killer marketing secrets from Chad’s new book
- How to host killer workshops to attract direct access, out of network and cash-pay patients
- BreakthroughPTmarketing.com Direct marketing system to accelerate your practice growth
Resources
- Break Through PT Marketing Website
- Madden Physical Therapy Website
- Free How To Host Killer Workshops Training
- Chad’s new book: Killer Marketing Secrets for Private Practice PTs
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Announcements
We recently finished the first Cash Practice Roadmap Pilot Course. It was a huge success largely due to a great group of therapists in the first course. They are all at various stages of starting their own practice. I had therapists from all the way from California to New Mexico to New Jersey. We had a great experience together and I can’t thank them enough for the feedback and hard work they put into the pilot course. I’ll be launching the full course this summer to help other therapists launch their very own cash practice.
If you’re interested in the next class please email me at heypaul@paulpotterpt.com and type Cash Practice Roadmap in the subject line. I’ll arrange phone call so I can answer your questions about the next course.
As therapists, we have tremendous opportunity to use our abilities, education, and expertise to enhance client’s lives. What a privilege? If you are in the therapy business to serve people, then my new book On Fire: Ignite Your Passion with a Cash Therapy Practice will help you.
On Fire takes a close look at innovative therapists who are using alternative ways to deliver high-value care to their patients. Cash therapy services have emerged as a viable alternative to accepting business as usual.
If you are intrigued by the attention that cash-based practices are attracting On Fire is a great primer to help you get up to speed on the key issues and how if might impact your practice. The book is available on Amazon. If you are interested in getting your own copy join my email list and I’ll keep you up to date on the special pre-order bonuses I’m giving away.
I can help you launch or improve your practice
I’m available for one-on-one consulting to help you launch or improve your therapy practice.
Ask your questions or share your feedback
- Comment on the show notes
- Email heypaul@paulpotterpt.com (audio files welcome)
Disclosure
This post may contain links to products or services with which I have an affiliate relationship. I may receive commissions or bonuses from your actions on such links
Please connect with me
- Read Paul Potter’s blog about, cash practice, at home practice, productivity, functional testing and keeping a work-life balance.
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