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In this episode of the Functional Freedom Podcast I have a conversation with Ben Musholt of Beyond the Clinic in Portland, Oregon. In 2009 Ben and his partners made the leap to entrepreneurship by offering an outpatient physical therapy house calls service. Home based physical therapy is a niche practice concept that is gaining traction throughout the country. It has promise for therapists that want to go into business for themselves without signficant start up costs.
We talk about the ins and outs and pros and cons of running an outpatient practice that is beyond the clinic walls in patient’s homes, at the office, or gym. Ben shares how he and his partners share the administrative work load and how they get a steady stream of referrals.
We finish the conversation talking about his experience of publishing Mad Skills, his exercise book consisting of a huge library of unique exercise movements. Ben gives wanna be authors a few tips on obtaining funding with his Kick Starter campaign and his experience of self-publishing his book on Amazon.
In this episode, here’s what we cover:
- Ben’s strategy for starting up and growing a house calls PT practice
- The pros and cons of a decentralized practice
- Building word of mouth marketing with satisfied clients
- Beyond the Clinic’s expansion into home based pediatric services
- How to perform home based therapy utilizing Medicare Part B
- Onsite PT consultation at a manufacturing company
Resources mentioned in the episode include:
I want to thank Ben Musholt of Beyond the Clinic for sharing his PT house calls practice model with us. I believe Ben and his partners have developed an excellent outpatient practice model that may give you a competitive edge in your local market. I look forward to them publishing their how to manual or course on how to set up a house calls practice.
If you have a question for Ben you can leave it in the comment section below or you can contact Ben at email@example.com to find more about his business or his book Mad Skills.
My wife is a physical therapist. What if she were to want to start a physical therapy business based out of our own home? Would this be legal?
She would need to follow the requirements of her professional license and with the state requirements
of the state you live in.
Do you anticipate accepting insurance reimbursement?
I am a PT presently doing home health and frustrated with the new PDGM payment system.
I am considering to go on my own to a mobile outpatient PT where my patients can get quality care they deserve. My question is: Do you need a brick and mortar location to be credentialed with insurances especially Medicare, Tricare, Medicare Advantage plans if you are doing home outpatient physical therapy?? Thanks in advance!
The short answer is I don’t know and I’m not a Medicare expert. My personal experience is that Medicare had a representative verify our physical address in person and took a photo of the clinic. Post office boxes will not suffice due to Medicare fraud. I suggest that you pay for the opinion of a Medicare rules expert and let me know so I can pass it on. thx
I am a physical therapist and my husband and I would like to start a private practice geared towards EARLY INTERVENTION (0-3 years old). He has the business background and I have the physical therapy part. With the IDEA C (federal program), can we start a private practice in that area then? Do we go to the state’s/city’s Chamber of Commerce or the Department of Health/Human Services?
Hello Ivonne, Thanks for the comment. I regret that I’m not familiar with IDEA C. I’m going to refer you on to my good friend Scott Harmon OT. He’s a peds OT and will be much more knowledgeable about peds. Please keep me in the loop. Paul
Im a physical therapist looking to start a cash based house call Women’s Health Practice. Im having trouble figuring out where to start.
Marqui, Thanks for reaching out. I just published a post called Should I Start a Business Now? It includes a link to the Cash Practice Biz Quiz. It’s a great place to get a feel for what it takes.
Download my Cash Therapy Manifesto on my Free Stuff Page to get an overview. The Cash Practice From Scratch ebook outlines the essential steps to get started without spending a ton of cash.
After that, it would be good to schedule a free strategy call to see where you are at and where you want to go.
I’m interested in starting a similar business in Orange County, Ca area. Do you know where I should start my research and information gathering?
Minsu, I’m not quite sure what you mean by research and information gathering. Check out my resource page and download my cash practice checklist. Click on the Let’s Talk button on my website and we can do a strat chat for free.
Hi I’m Sally, I’m a Physical therapist here in Va and would like to start a mobile home Physical therapy services, how will I start this and what are the steps and requirements I need to start. Thank you so much
Hey Sally from VA. Thanks for asking. You ask a big question that is beyond the scope of the comment section. A big question is do you plan to take insurance? If so do you intend to see Medicare beneficiaries in the home? I suggest you set up a free strat chat with me and we can determine what your best next step might be. Paul
We have started our home based therapy practice focusing on geriatrics. However, need ideas for how to market.
I’m Jennifer, I’m an independent contractor Home Health Physical therapist here in Ca and just got my business license since the new AB5 law . I would like to start a mobile home Physical therapy services. How to set up this and what are requirements that I need to start. I’m still planning on providing Therapy services for Homehealth agencies but also providing Mobile Physical therapy for cash patients and Medicare/ PPO insured patient. Thank you so much.