Colin Milner CEO of ICAAJoin me in this episode of the Functional Freedom Podcast where I interview Colin Milner an international expert on the subject of aging and it’s impact on older adults and societies.  By the year 2017, that’s less than 5 years away, the 50+ market will make up 50% of the U.S. population.  That’s 1 out of 2 adults.  This demographic has a great need to stay healthy and independent for as long as possible.  Most of them will probably require professional assistance as they manage change  as they grow older.  My conversation with Colin will help you broaden your perspective on how you might serve the 50+ market and develop a business opportunity for your practice.   

Colin Milner is the Founder and CEO of the International Council on Active Aging(ICAA).  The ICAA is an association that leads and supports orgnaizations and professionals to develop wellness environments and services for adults over the age of 50.

Colin’s writings and speeches have inspired thousands of businesses, government leaders and industry professionals worldwide.  It’s his mission is to influence society’s perceptions of aging and improve the quality of life for older adults.

ICAA is rooted in the principle of active aging – the conviction that people can significantly improve the quality of their later years by staying active and fully engaged in life. I believe, like ICAA, that all individuals have the capability of embracing life within the dimensions of wellness.  Therapists that study the needs and issues of older adults and become specialists in this area will be booked solid with active adults seeking to improve their wellbeing.

 In this episode, we cover:

  • How Colin started his international organization literally in his kitchen
  • How ICAA’s mission took them to the World Economic Forum, European Commission, and the White House
  • The importance of the continuum of wellness and integration with other health professionals
  • How to prepare your practice for the global aging phenomenon 
  • Colin’s valuable tip on what he would do first if he was opening a practice today
  • And so much more!!

 Items mentioned in this episode:


ICAA logo-high-res 
I have found the ICAA publications and their conferences an excellent resource  to help broaden my professional perspective and skill.  At the same time they’re very helpful in taking useful knowledge  and practically apply it.   If you would like more information about the International Council of Active Aging go to their website at or call them at 866-335-9777.

A big thank you to Colin for sharing such great information  with us!

I hope you enjoyed this episode with Colin Milner and wrote down a couple of action steps you can take to ride the global aging wave.   If you did I would love it if you went over to iTunes to leave a comment and while your there please rate the podcast.  Your rating helps make the podcast available to more therapists and helps create momentum.  I’d sincerely appreciate any feedback either positive or negative to help make the show better.
Thanks so much,

Question:  What action step can you take to develop a service for the 50+ market?