Write Great Emails That Get Referrals

How To Increase Word of Mouth Referrals Through Great Emails

How To Write Great Emails That Get Referrals

Wouldn’t you love your satisfied patients to send referrals to you?

Of course you would. Common sense tells you that it’s good for business.

The power of physician referrals and expensive traditional marketing campaigns is on the wane; word of mouth referrals are what drive most practices today.

People naturally trust the recommendation of a family member or friend over anything sent to them by a faceless clinic. People especially trust someone with whom they’ve had a positive experience.

Science has shown that people are hard-wired to recommend services and products to their friends. It’s a instinct that drives any successful word of mouth referral system.

Maintaining positive patient relationships is the new referral sourceClick To Tweet

I want to open your eyes to a new way of getting referrals:

Send great emails to your current and former patients to nurture positive relationships and referrals.

As you maintain a strong connection with your highly satisfied patients they will be more likely to use your services again and make referrals when prompted.

Specifically, I want you to develop an automated email marketing system to increase trust and income for your business.

More Referrals Even While You Sleep

How To Put Email Marketing On Autopilot

Referrals While You Sleep

“I know how important new referrals are but I barely have enough time to treat my patients and get my documentation done. Who has any time to market anyway?”

If you’re like most therapists you can relate to the above sentiments. However, you’ve probably also experienced times when a steady stream of new patients added vitality and income to your clinic. Plus it’s just more fun when the patient flow hums along.

Knowing the value of new referrals is not the problem.

The problem is how do we generate new referrals when most of our time and focus is on taking care of the patient right in front of us.

The problem is how do we generate new referrals when most of our time and focus is on taking care of the patient right in front of us.Click To Tweet

 

In order to successfully manage my solo therapy practice I had to wear many hats. In addition to a full case load, extra time was devoted to billing, the next moment it might be personnel and the next might be cleaning the bathroom.

One thing I always struggled with was to block out regular time for marketing. It seemed the only time I made it a priority was when our schedules became uncomfortably slow. Only then would I have the  motivation and time to generate more referrals.

It wasn’t like my patients didn’t get great results or that I didn’t have significant database of people I’d helped. The problem have I had NO idea how to use my client list to grow my practice. If only I had a marketing system that operated on autopilot. Now that would be just what the doctor ordered. 

More Referrals Through Great Emails

How to send the right email to the right person at the right time

EMAIL REFERRALS

You know what’s really hard about getting referrals?

Keeping track of everyone you’ve helped or talked to about your practice.

Most of us have helped thousands of people and have written meticulous notes in clinical records.

But therapists typically do a poor job of staying connected with satisfied clients and managing our networks. Future referrals and incomes are lost because we don’t maintain strong connections with our most precious resource–our loyal clients.

It’s not like we’re just plain stupid but we’ve never really had to lose sleep about it before. Physicians and networks force fed us all the referrals we ever needed, sometimes too many. Well times have changed and now therapists must compete like crazy for good quality referrals.

And the truth is most therapists don’t have a clue how to!

My six-part Word of Mouth Referral Series will help you solve this problem. I’ll show you how to build strong connections with your patients and referral sources through sending great emails. Most of us already have fantastic relationships with our patients and email is the most effective way to keep in touch with them.  

My goal is to help you set up a simple system that automatically sends personalized emails to your patients before, during and after their time with you. Strong connections and strategic communications are necesary to enhance client experiences, client retention and word of mouth referrals.

The Most Important Resource For Word Of Mouth Referrals

Number One Asset for Word of Mouth Referrals

 

You already know the tremendous impact positive patient relationships have on treatment outcomes. But do you understand those same positive patient relationships are THE most important resource for getting word of mouth referrals?

That’s so important let me repeat it again.

Creating and managing positive patient/provider relationships is your most valuable resource for generating word of mouth referrals.

Quite frankly, in today’s intense competition for quality referrals, your practice’s survival depends on it. If you want to step off the high volume treadmill, you cannot afford to neglect developing and maintaining genuine relationships with loyal clients.

I know you are busy taking care of patients and just getting your notes done each day. I know how difficult it is to block out time from patient care even to send simple thank-you notes, let alone set aside time to develop a marketing strategy.

I’ve got a proposal that’s doable no matter how busy you are. 

How about we set up a system where emails are automatically sent to your patients before, during and after their time with you.

How To Increase Word of Mouth Referrals

A Step-by-Step Plan To Grow Your Practice

 

How To Get MORE WORD OF MOUTH Referrals

If you haven’t noticed, there is a LOT of information online on how to get more referrals and grow your practice. While I have nothing against marketing tactics and tips, they usually don’t provide you a plan to capitilize on your most important asset- WORD OF MOUTH REFERRALS. Especially when you have no background in marketing trying to implement a guru’s ‘marketing systems’ can be overwhelming.

You’ve also probably noticed they aren’t cheap either. If you’re not careful you can spend quite a bit money and not make any progress in getting more referrals through the door. 

If you use tactics that aren’t meant for someone in your practice setting or stage of growth then it’s not going to help you as much as a strategy designed JUST for you and your situation. If you’re just getting started in marketing your practice I’d suggest you keep it simple as you kickstart your practice network

Let Me Put Your Mind At Ease

You probably already have what it takes to create a simple marketing plan to get people talking about you. The good news is that it won’t cost you an arm and a leg and you’re already probably doing some of it right now–SENDING EMAILS.  

In this four-part series on How To Increase Word of Mouth Referrals, I’m going to share a step-by-step way to increase referrals by sending great emails.  My four-step plan will be explained in next series of blog posts:

  • How To Create An Effective Email Referral Strategy
  • How To Organize And Segment Your Contact Lists
  • How To Rapidly Send Group Emails
  • How To Write Great Emails That Get Results
  • Round Up Post By Experts in Email Marketing

Even if you’re a marketing novice this approach will help you grow your practice without coming across unnatural or sleazy. We’ve got to take responsibility for the sustainability of our careers which involves attracting attention to the work we do. Quite frankly, if I was starting my practice all over again this is the approach I would take.

Before we jump into developing your personal word of mouth referral plan we need to take a look at how referral generation has changed.

How to Keep Your Job in 2020

Become A Recognized Expert

Become A Recognized Expert

How’s The View?

 

Are you viewed as an expert in your community?

Or are you just another worker bee fighting to make it through your daily schedule of patients?

I’m not a big fan of comparing ourselves to other professionals. It’s usually a no-win exercise. However, I believe it’s wise for us to periodically look up from the daily grind to see how the world of therapy has changed.

Hopefully, you haven’t bought into the myth that if keep your head down, work hard and do what expected your job is going to be “safe”.

I wouldn’t count it.

Recently at a hospital in my community, the entire therapy staff was told to reapply for their jobs during a major department restructuring to cut costs. Even the therapists that had been with this hospital for over 25 years were not spared.  Unless these seasoned therapists can justify their salaries they will be sent packing. 

To succeed in today’s healthcare marketplace it’s of vital importance that you are recognized as an expert and have a community of loyal supporters that follow you wherever you go. 

Now, here’s what might surprise you.

Kickstart Your Practice For Growth

How To Use Crowdsourcing To Launch A New Idea

Kickstart For Practice Growth

So, you’re working at a clinic where you’re not completely happy.

I’ve been there, and well… it sucks. There’s no simpler way to put it.

As a result, you might be thinking you’d like to kickstart your practice into high gear.

Worst of all, you’ve got this burning desire to do something special that won’t go away. You’ve had a great practice idea for a couple of years but haven’t done anything with it. You’re concerned it won’t make enough money and it will end up being an expensive hobby. Your mom thinks it’s a good idea but she’s doesn’t really count because you’re not going to charge her.

You might afraid that  you’re going to be stuck in factory-like therapy jobs churning out patients for the rest of your life.

So where do you turn to for sustainable practice growth?

Crowdsourcing

Large brands like PepsiCo and McDonalds have turned to crowdsourcing strategies to help their businesses win in the marketplace. It can be an effective way to test out ideas while keeping costs low. Some of you may have participated in a Kickstarter or GoFundMe crowdfunding  to help bring a creative project to life.

In today’s world, it seems like crowdsourcing an idea, product, or cause is everywhere. But to traditional healthcare professionals, using crowdsourcing as a growth strategy probably means you need to have your head examined. Afterall we’re the experts, we know what our patients need, isn’t that what we get paid for–diagnose problems and deliver solutions.

Hold your horses, not so fast kemosabe!

Why not use the power of crowdsourcing in healthcare? Sites like PatientsLikeMe, a personalized health network has more than 500,00 members is helping people learn treatment options not directly from medical experts but from other people with similiar conditions.

PatientsLikeMe helps people connect with others who know firsthand what they are going through. Members can learn from the aggregated data of a crowd to make treatment decisions and receive support from others just like them.

Why not use the power of crowdsourcing to validate your practice ideas before you invest boatloads of money and time?

Expect Referrals

3 Reasons to Expect Referrals From Your Patients

Expect Referrals

 

Imagine a time when therapists didn’t weren’t concerned about referrals.

There was a time not too long ago when all a therapist had to do was work hard at getting people better, develop relationships with a few referral sources and you’d be good to go.

Largely due to the explosions of provider networks every therapist is now an active participant in the creation of new referrals–whether we like it or not.

If you hear yourself saying, “I believe that you get referrals by doing great work not by asking for them” then I want to challenge your mindset for your own good. Good physical therapy is just the admission price. An extraordinary patient experience is what earns us referrals and grows our practices. 

It stands to reason that any patient who experiences an extraordinary outcome and level of service is far more likely to become a part of your referral network.

Remarkable therapists expect to receive referrals from every patient as a natural course of providing care. If fact, expert clinicians are convinced something went wrong when a patient doesn’t refer friends and family.

How about you, do you expect referrals from your patients?

Re-inventing You

How To Re-Invent Your Professional Brand

306H

When you entered the world of physical therapy, fresh out of school and ready to tackle to world, what were your goals? What did you see yourself accomplishing over the first five, ten, fifteen years of practice? Now here’s the big question: how much of that have you accomplished?

Are you satisfied with the current status of your profession and the state of your career?

Whether you are in a private practice, home health, school, a skilled nursing facility, or in a hospital the goal is clear: you want to build a practice that is fulfilling and builds upon your passions and expertise.

However, in today’s competitive, ever changing healthcare economy it’s almost a given that at some point you’re going to have to re-invent your professional self.

This article provides you a step-by-step approach to discover your calling and develop your professional platform. It will help you look at your strengths, your experience, your relationships, and your mastery to take the leap of faith into uncharted territory.

Grow A Business Without Sacrificing Your Family [ff72]

Sarah Lyon of OT Potential

 

sarah lyons intreview-4

Do you ever feel like you’re not living up to your potential? Are you a therapist and a mom who is committed to both your profession and your family? I believe there thousands of therapists who are eager to ditch their full time jobs at the hospital or outpatient clinic but are unable or unwilling to step away from the income.

Therapists have spent a significant amount of their adult life preparing for their profession not to mentioned thousands of dollars. When therapists begin a family there is often a struggle to make ends meet while trying to balance work and family. Many are looking for alternative career options for a solution. In episode #53  I interviewed pediatric occupational therapist Rachel Coley about writing books and selling products from home.

My guest today, Sarah Lyon, is also an occupational therapist who set out to create her own solution. Sarah started her blog six years ago out of her own need to connect with other OTs and get support as a new graduate. Her blog evolved into her own online business, OT Potential.com, which has almost replaced her income working part time.