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Too many therapists believe that if they just improve their clinical knowledge and skills they’ll be recognized based upon the merits of their work. Their thinking goes something like this, if

I work really hard and patients get better the rest will take care of itself. They think that their professional reputation and practice will grow as patients improve and begin telling their physicians and friends. Once they become good enough their professional career will take off and they’ll be in high demand.But that’s simply not reality anymore.

Whether you want to be happier at your present job, make a job change or take the leap into private practice you have to  to make a name for yourself. To achieve success in today’s competitive market, it’s almost certain that you’ll need to develop your professional brand.

We live in a busy world where it is becoming increasingly difficult to stand out from all the other practioners in the healthcare industry. Whether it’s developing an expert niche or attracting your ideal clients having a clear professional brand is vital.

You don’t have to be a genius or a worldwide therapy guru to make an impact. Applying simple branding principles based upon cultivating relationships within your inner circle.

Solving the Marketing Mystery- Brian Gallagher PT [ff68]

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Do you ever hear yourself saying, ” I wish I was taught this stuff in PT school”?

Many therapists find themselves at a loss when the conversation shifts to the business and marketing aspects of a therapy practice. The academic requirements to prepare therapy students for a entry level competence leaves little room for the economic side of healthcare.

Healthcare reform has increased scrutiny of the cost of care and value delivered. Therapists are being held accountable for their productivity and marketing their own practices.

Unfortunately, marketing remains a mystery to many therapists and something to avoid.

My guest today, Brian Gallagher will take some of the mystery out of marketing for you. Brian’s brings a wealth of experience with over 18 years of  proven success in private practice and providing coaching/consulting services in over 300 offices.

How to Grow Your Practice Without Being Pushy

boxing gloves

I want to talk about a dirty word that therapists tend to hate:


If you’re like me, you’re probably overwhelmed by the ads that flood your email inbox, Pandora playlist and the movie trailers prior to the show you’ve paid to see.

Like many therapists, you might hear the word “marketing” and think of pushy sales people, cheesy ads, or sitting for hours in a physician’s waiting room. This isn’t the case though.

Sure, some small business owners take this approach to marketing, though few find great success from it. Marketing refers to all the efforts you take to connect your business with those in the community who can use your services. It can be so many things and none of them have to make you feel cheap or dishonest, in fact it shouldn’t.

The Art of Attracting Patients

The Art of Attracting Patients

Being A Good Therapist is No Longer Good Enough

Is Your GoodGood Enough?

Do you believe in the myth that if keep your head down and do what expected your job is going to be “safe”? Maybe that safe job is not the type of work you find meaningful and fulfilling.

The U.S. healthcare market has changed and continues to change at a rapid pace. There is a new standard of how healthcare is being delivered and reimbursed. Therapists are struggling to adapt to the ever-changing landscape. Sometimes organizations and therapists are slow to face the new market realities.

There has been more focus on cost and value because of unsustainable growth in healthcare spending. The fee-for service model that encouraged waste is on its way out. New reimbursement models are forcing healthcare providers to deliver better outcomes that cost less and are convenient for the consumer.

Today’s consumer is more informed and incentivized in the purchase of healthcare services because of higher deductibles and co-pays. They want value and results for their money. The previous “the doctor knows best” mentality is being replaced by “how much does this cost?”  They are no longer looking for a good therapist but they want the best, whatever that means.

In a competitive marketplace the benefits of standing out and being the best–no matter your profession– are rapidly increasing. The Internet has amplified the noise so to be heard above the crowd therapists need a strong clear message of who they are and the value they offer.


No More Safe Therapy Jobs


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Joe Simon Podcast Icon

“The next stage of your own private practice can be decided by reflecting on your past. Tears might be shed but that’s very important to help set goals for the future. Goals for the business as well as  family.”

The quote you read above was shared by my colleague Dr. Joe Simon of Private Practice Business Academy from our recent podcast interview for my new Cash Practice Roadmap Course. We talked about a variety of topics but I mostly about timeless business principles and war stories from my experience as a private practice owner.

Joe is a devoted husband and father of two children. He’s been in private practice for over 15 years. He is an entrepreneur who is in perpetual pursuit of new opportunities in health and business. He loves helping people and he loves business. He is a highly qualified coach in helping healthcare practitioners who aim to do well in both areas.

Why You Need a Professional Platform



Do you ever feel like your practice is being passed over or worse yet ignored? Do you wish that doctors and pateints would just step through your door and give you a chance to prove your value?

William Shakespeare wrote almost 400 years ago, “All the world’s a stage”. If you have a service to offer or idea to sell you are on stage. Today’s healthcare industry stage has never been more crowded. Your professional degree is only a stage pass that will benefit you little if the lights aren’t on you or if you don’t have an audience. No matter how good of therapist you are if people don’t know you exist you’ll be performing to an empty house.

In the old healthcare system therapists did not have to concern themselves with getting noticed by the public. Physician gatekeepers fed therapy departments plenty of patients and the insurance companies paid the bills. No need to market your services or differeriate yourself from the competition because there were plenty of patients and money to go around.

The Key To Your Practice Success–Marketing

The key to your practice success marketing


Is improving  the marketing of your practice near the top or the bottom on your priority list for the new year?  If marketing is something that you know you should do but never get around to it your not alone.The vast majority of therapists struggle with marketing regardless of their practice setting. Most therapists are incredibly busy with treating patient and getting their paper work doe so they can go home. Marketing rarely makes their top ten of their things to do today list.

Yet effective marketing is the number one skill you need to develop.

If you become great at marketing, you can survive any type of healhcare reform and you can develop the kind of practice you are proud of and enjoy. Top notch marketing skills will give you an excellent flow of the right type of new clients and provide you a steady income stream for your practice. The right type of marketing will help you attract the right clients that match up with what you are good at.

This naturally leads to better outcomes and high client satisfaction. As your clinical expertise develop, if you do marketing right you’ll always be in front of the right flow of the ideal clients that are seeking the solutions and benefits that you deliver.

Visualize the difference that would make in your  professional satisfactionand anxiety levels. The other aspects of your practice will be positively impacted when you improve your marketing skills. If your are in business for yourself your income will go up and the amount of time have to spend on your business will go down. Plus it’s a whole lot more fun working with clients who are good match.

Constrastly, if you are poor at marketing in today’s new healthcare economy, you will never experience the professional growth that you could have.

8 Trends That Will Change Your Therapy Practice

flying hockey player

Skate to Where the Puck is Heading


The JP Morgan Healthcare Conference took place this month in San Francisco. While most of the updates you’ll find from this conference focus on public, private-equity backed and venture-backed companies, the nonprofit track of the conference focuses on hospitals — and there were some pretty interesting and consistent takeaways. What you find below is composed mostly of an article written by Vince Panozzo, Senior Vice President on Strata Decision Technology blogJanuary 14, 2016. To read the entire article go their blog. Vince Panozzo currently serves as Senior Vice President and Chief Revenue Officer at Strata Decision.

I provide my commentary to each trend that is relevant to your therapy practice guide. Most health systems know what they want to and need to do. From this point forward, it’s all about execution. I encourage you to stay agile and let go of traditional practices as these trends work their way into main street therapy clinics.


Rehab Freelancer

Imagine what your rehab clinic would be like if half of the therapists were temps and freelancers.

Would you have to compete even harder than you do now to hold onto one of the few full-time jobs with benefits–so the large corporation that employs you decide it was more cost effective to “contract out” the work you do?

In today’s competitive, ever changing healthcare economy it’s almost a given that at some point you’re going to have to re-invent your professional self. You’ll have to assess at your strengths, your experience, your relationships, and your mastery to take the leap of faith into uncharted territory.

The new healthcare economy doesn’t need therapists who follow orders and perform therapy as usual. It needs just the opposite. The therapist of the future will need to have an entrepreneur mindset who can see an unmet need and create an innovative services or products that addresses what the market is willing to pay for.

Do you have the survival skills needed for future employment in healthcare?