Making A Lasting Impact–John Childs PT [ff#73]

The Power of Mentorship

john childs pt

Can one person really make a difference?

Muhammad Ali was widely known as ‘The Greatest’. He’ll be remembered as one of the most significant and influential sport figures of the 20th century. Ali had an impact on millions of people throughout the world. His death caused me to reflect on his inspiring and somewhat controversial legacy.

How much difference can one person make out of 7 billion people on planet earth?

How about one therapist in the midst of the 200,000 licensed therapists in the United States?

If we focus solely on the numbers and professional accomplishments then individuals can become unimportant. Despite his greatness Ali never forgot the importance of connecting with people one on one. I know it’s important to capitalize on the strength in our PT numbers but we must not lose the worth of every individual therapist.

Do you want to make your life count for something? Do you want your career to consist of more than going to work, seeing patients and making a living?

The desire for making an impact and leaving a legacy is hard wired in most of us.

DO YOU WANT TO BE YOUR OWN BOSS?

Why Being a Therapy Entrepreneur Makes Sense

lemonade stand

Remember the good old days in physical therapy?

Therapists relied on a stable industry with positive career growth and mobility.  PT graduates were paid a competitive salary that allowed them to pay off reasonable school loans in a realistic time.

Good jobs were abundant in choice locations and specialties. Skilled therapists were allowed the necessary time to develop their craft as patients made substantial progress.  Therapists had the environment to deeply connect with patients which often lead to a meaningful experience for both parties.

In large most therapists loved their work and encouraged the next generation to think about a career as a therapist. 

Well, times have changed. An over emphasis on cost containment is eroding away the very heart of the physical therapy profession. There are lots of therapists who are unhappy with their jobs. And apparently therapists are not the only ones.

In a recent poll by Gallup reported that only 13 percent of the world’s workers are “engaged” in their jobs. The other 87 perscent feel disconnected from work and more frustrated than fulfilled. Similarly, only 54 percent of physicians said they would select medicine as career if they had to do it over again.

KILLER MARKETING SECRETS FOR PRIVATE PRACTICE–CHAD MADDEN[ff#71]

How To Thrive in the New Healthcare Economy

 

chad madden interview

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What would you do if you lost your top referral source for the 3RD TIME because of a POPTS practice?

In 2010, Chad Madden PT experienced two therapists leave his private practice to open up their own practice. He had just lost $98,000 in one quarter in his business. He was, in his own words, feeling sorry for himself and playing the victim.

Instead of looking for solutions he was wallowing in his problems.

Then things changed for the better.

Chad went from being a PT victim to a PT allstar by following some very simple steps that he is going to share with us today. 

CREATE YOUR EXTRA-ORDINARY PROFESSIONAL BRAND- JASON TREU [[ff70]

jason treu

Too many therapists believe that if they just improve their clinical knowledge and skills they’ll be recognized based upon the merits of their work. Their thinking goes something like this, if

I work really hard and patients get better the rest will take care of itself. They think that their professional reputation and practice will grow as patients improve and begin telling their physicians and friends. Once they become good enough their professional career will take off and they’ll be in high demand.But that’s simply not reality anymore.

Whether you want to be happier at your present job, make a job change or take the leap into private practice you have to  to make a name for yourself. To achieve success in today’s competitive market, it’s almost certain that you’ll need to develop your professional brand.

We live in a busy world where it is becoming increasingly difficult to stand out from all the other practioners in the healthcare industry. Whether it’s developing an expert niche or attracting your ideal clients having a clear professional brand is vital.

You don’t have to be a genius or a worldwide therapy guru to make an impact. Applying simple branding principles based upon cultivating relationships within your inner circle.

Solving the Marketing Mystery- Brian Gallagher PT [ff68]

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BEN MUSCHOLT PT

Do you ever hear yourself saying, ” I wish I was taught this stuff in PT school”?

Many therapists find themselves at a loss when the conversation shifts to the business and marketing aspects of a therapy practice. The academic requirements to prepare therapy students for a entry level competence leaves little room for the economic side of healthcare.

Healthcare reform has increased scrutiny of the cost of care and value delivered. Therapists are being held accountable for their productivity and marketing their own practices.

Unfortunately, marketing remains a mystery to many therapists and something to avoid.

My guest today, Brian Gallagher will take some of the mystery out of marketing for you. Brian’s brings a wealth of experience with over 18 years of  proven success in private practice and providing coaching/consulting services in over 300 offices.

How to Grow Your Practice Without Being Pushy

boxing gloves

I want to talk about a dirty word that therapists tend to hate:

Marketing

If you’re like me, you’re probably overwhelmed by the ads that flood your email inbox, Pandora playlist and the movie trailers prior to the show you’ve paid to see.

Like many therapists, you might hear the word “marketing” and think of pushy sales people, cheesy ads, or sitting for hours in a physician’s waiting room. This isn’t the case though.

Sure, some small business owners take this approach to marketing, though few find great success from it. Marketing refers to all the efforts you take to connect your business with those in the community who can use your services. It can be so many things and none of them have to make you feel cheap or dishonest, in fact it shouldn’t.

The Art of Attracting Patients

The Art of Attracting Patients

Being A Good Therapist is No Longer Good Enough

Is Your GoodGood Enough?

Do you believe in the myth that if keep your head down and do what expected your job is going to be “safe”? Maybe that safe job is not the type of work you find meaningful and fulfilling.

The U.S. healthcare market has changed and continues to change at a rapid pace. There is a new standard of how healthcare is being delivered and reimbursed. Therapists are struggling to adapt to the ever-changing landscape. Sometimes organizations and therapists are slow to face the new market realities.

There has been more focus on cost and value because of unsustainable growth in healthcare spending. The fee-for service model that encouraged waste is on its way out. New reimbursement models are forcing healthcare providers to deliver better outcomes that cost less and are convenient for the consumer.

Today’s consumer is more informed and incentivized in the purchase of healthcare services because of higher deductibles and co-pays. They want value and results for their money. The previous “the doctor knows best” mentality is being replaced by “how much does this cost?”  They are no longer looking for a good therapist but they want the best, whatever that means.

In a competitive marketplace the benefits of standing out and being the best–no matter your profession– are rapidly increasing. The Internet has amplified the noise so to be heard above the crowd therapists need a strong clear message of who they are and the value they offer.

 

No More Safe Therapy Jobs

FINISH WELL

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Joe Simon Podcast Icon

“The next stage of your own private practice can be decided by reflecting on your past. Tears might be shed but that’s very important to help set goals for the future. Goals for the business as well as  family.”

The quote you read above was shared by my colleague Dr. Joe Simon of Private Practice Business Academy from our recent podcast interview for my new Cash Practice Roadmap Course. We talked about a variety of topics but I mostly about timeless business principles and war stories from my experience as a private practice owner.

Joe is a devoted husband and father of two children. He’s been in private practice for over 15 years. He is an entrepreneur who is in perpetual pursuit of new opportunities in health and business. He loves helping people and he loves business. He is a highly qualified coach in helping healthcare practitioners who aim to do well in both areas.

Why You Need a Professional Platform

ALL THE WORLD'S A STAGE

 

Do you ever feel like your practice is being passed over or worse yet ignored? Do you wish that doctors and pateints would just step through your door and give you a chance to prove your value?

William Shakespeare wrote almost 400 years ago, “All the world’s a stage”. If you have a service to offer or idea to sell you are on stage. Today’s healthcare industry stage has never been more crowded. Your professional degree is only a stage pass that will benefit you little if the lights aren’t on you or if you don’t have an audience. No matter how good of therapist you are if people don’t know you exist you’ll be performing to an empty house.

In the old healthcare system therapists did not have to concern themselves with getting noticed by the public. Physician gatekeepers fed therapy departments plenty of patients and the insurance companies paid the bills. No need to market your services or differeriate yourself from the competition because there were plenty of patients and money to go around.