Solving the Marketing Mystery- Brian Gallagher PT [ff68]

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BEN MUSCHOLT PT

Do you ever hear yourself saying, ” I wish I was taught this stuff in PT school”?

Many therapists find themselves at a loss when the conversation shifts to the business and marketing aspects of a therapy practice. The academic requirements to prepare therapy students for a entry level competence leaves little room for the economic side of healthcare.

Healthcare reform has increased scrutiny of the cost of care and value delivered. Therapists are being held accountable for their productivity and marketing their own practices.

Unfortunately, marketing remains a mystery to many therapists and something to avoid.

My guest today, Brian Gallagher will take some of the mystery out of marketing for you. Brian’s brings a wealth of experience with over 18 years of  proven success in private practice and providing coaching/consulting services in over 300 offices.

Can a Niche Be Too Small? -Ben Musholt PT[ff67]

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BEN MUSCHOLT PT

Seth Godin, author and social media thought leader, says

“There’s no such thing as a niche that’s too small if people care enough. “

In today’s competitive healthcare marketplace it’s of vital importance that therapists don’t blend in but stand out. A clear professional brand is an important part of your success.

Your professional brand is far more than your logo, business cards or what your website looks like. It’s you–your assets, experience and personal interests.

It’s what makes you unique. It’s what you stand for and what makes you different from the rest.

Blending in and marketing yourself like other therapists can be alluring. Focusing on your specializations and the letters behind your name gives the illusion that it’s the professional way to go. But it won’t really be you and you won’t be able to fill your schedule with clients who love to work with you.

Today’s guest, Ben Musholt, has built an online platform and online business around one of his unique passions– Parkour.  The training program called Parkour uses movement to get participants from one point to another in the fastest way possible without assistive equipment. It involves running and jumping, vaulting over obstacles to name a few.

I interviewed Ben in podcast Episode #24 about his Beyond the Clinc in House Therapy Services. To learn more about Ben’s background and his day job I encourage you to listen to that episode. 

Cash Yoga Practice-Dr. Lisa Holland, Belly Guru- [FF66]

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BELLY GURU-CASH YOGA PRACTICEDR. LISA HOLLANDWWW.PAULPOTTERPT.COM

Looking for ways to make up for the money you’re not getting paid by insurance companies?

If you are, you’re not alone. Therapists are ideally positioned to offer medical fitness services because of their expertise in movement related problems and their indepth medical education. US consumers spend $267 billion dollars on health-related products and services. Consumer interest in fitness services, dietary supplements and weight loss programs has sky rocketed.

This Month’s Theme: Discovering Your Niche

We are highlighting the importance of being category authority in a area of practice that’s your passion.  I’m convinced that when you do your best work and help people along the way you’ll be the most successful and content. A niche is where your knowledge, clinical expertise and passion enhances your professional reputation and grow your practice.

Throughout the month I will produce blog posts, podcast episodes and free downloadable resources designed to help you become a category authority and build your practice.

In a competitive marketplace the benefits of standing out and being the best–no matter your profession– are rapidly increasing. The Internet has amplified the noise so to be heard above the crowd therapists need a strong clear message of who they are and the value they offer.

FINISH WELL

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Joe Simon Podcast Icon

“The next stage of your own private practice can be decided by reflecting on your past. Tears might be shed but that’s very important to help set goals for the future. Goals for the business as well as  family.”

The quote you read above was shared by my colleague Dr. Joe Simon of Private Practice Business Academy from our recent podcast interview for my new Cash Practice Roadmap Course. We talked about a variety of topics but I mostly about timeless business principles and war stories from my experience as a private practice owner.

Joe is a devoted husband and father of two children. He’s been in private practice for over 15 years. He is an entrepreneur who is in perpetual pursuit of new opportunities in health and business. He loves helping people and he loves business. He is a highly qualified coach in helping healthcare practitioners who aim to do well in both areas.

Avoid Mistakes Leaders Make– Dave Kraft[ff65]

dave kraft-2

In past couple of years I have come to some general conclusions about professionals who work in the healthcare industry. One of them is that most physicians and therapists, especially leaders, try to do too much and work too many hours. According to Expedia.com’s annual vacation poll, one in three of us will take no vacation this year.”  “Busyness is the new badge of achievement and recognition.”

It seems like so many healthcare professionals are so busy building a career rather than building a life. John Maxwell writes in the The 360 Degree Leader “The greatest enemy of good thinking is busyness.”

My guest Dave Kraft on today’s show will share some good thinking of how you might step off the busyness treadmill and live for what truly matters. Listen to the wisdom in his observation on our culture.

“A number of years ago I would often greet a fellow leader with, “Good to see you! How ya’ doing?” The response would be, “Dave, I’m really busy!”  Now, when I ask the same question, the response is, “Dave, I’m exhausted!”

When I probe a little, it’s clear that this is not the common sort of tiredness which can be handled with a decent night’s sleep, but a deep, deep sense of exhaustion–emotional and spiritual as well as physical.

Leaders are falling out of the race and shipwrecking themselves for a number of reasons and one of them is sheer exhaustion, which leads to frustration, anger, confusion, potential burnout and, eventually, “throwing in the towel.”

Dave Kraft has lived a holistic, well balanced life for over 70 years and has devoted his life to helping other leaders do the same. He has coached, formally or informally well over five hundred leaders in both business and ministry groups. He has written three books on the subject, Leaders Who LastMistakes Leaders Make and Learning Leadership from Nehemiah. Dave still travels the world teaching on leadership and continues to coach leaders across the country.

BE A LEADER THAT LASTS–Dave Kraft [ff64]

Leaders That Last

 

The life of a leader can be compared to running a race. It’s not how you start the race that matters but how you finish. If you are to be a leader who finishes well it will take preparation, personal discipline, constant attention and the help of others.

To be a truly successful leader that lasts you’ll not want to be all alone at the finish line.  You’ll want others at the finish line with you. People like your family, friends and other people whose lives you’ve impacted.

However, there are many obstacles that get in leaders way that prevent them from finishing well. We live in a fast paced and distracted world that causes fatigue and failure. Leaders fight enemies from within and from without causing them to get off track, be disqualified or quit.

Professor Bobby Clinton in his book, The Making of a Leader, comes to the conclusion that only 30 percent of leaders finish well. That is not very many.

My guest Dave Kraft has beaten the odds and has devoted his life to helping other leaders do the same. He has coached, formally or informally well over five hundred leaders in both business and ministry groups. He has written three books on the subject, Leaders Who Last, Mistakes Leaders Make and Learning Leadership from Nehemiah. In his seventies Dave still travels the world teaching on leadership and continues to coach leaders across the country.

How to Start a Practice With Absolutely No Patients

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starting a practice without any patients

 

We are quickly coming to the close of another year. 2015 is almost in the books. I hope you’ve had both a successful and meaningful year. I truly believe 2016 could very well be your best year ever.  I hope that it has not been another year of grinding it out day after day at a therapy factory. If you’re looking ahead to next year and dreaming about how your life could be different, I’ve written this post for you, the visionaries.

So you have this great idea for a private practice. Your friends like it, even your mom likes it. You’ve shared it with a few colleagues and they think it’s a great idea too. You’ve might even have floated your private practice idea with your family and close  friends and got a thumbs up.

In your free time, you consume every blog post you can on starting a cash practice. You might even have bought a couple of business books on platform building and social media marketing like Michael Hyatt’s Platform or Michael Port’s Book Yourself Solid. You may have written down a goal to own your own business in 2016.

From there, you might even have thought about a practice niche that is focused on your clinical expertise. You may even have talked to a landlord about a possible practice location.

How to Integrate Cash Fitness Services into Your PT Clinic[FF62]

Integration of PT & Fitness Jeff Booher PT

Are you tired of declining payments for your hard work to provide the care your patients need? Are you looking for opportunities to expand your practice where you patients pay you cash?

Then this episode is just what the doctor didn’t order!

There is a huge need for a comprehensive wellness facility for people who have medical and functional limitations. The demand for a comprehensive physical therapy/wellness solution is growing throughout the world.

As baby boomers age they are searching for health professionals who understand their desire for an active lifestyle. There are millions of older adults looking for facilities where they can have one-on-coaching and group exercises geared towards their specific needs. They refused to accept pain and diminished quality of life as a natural consequence of growing older.

They are willing to invest money with trusted experts who have the knowledge and facility to reach their wellness goals. This population is more that willing to pay out of pocket for fitness.

It is a no-brainer as far as I’m concerned to offer a one-stop shop for rehab and fitness. I ran a successful physical therapy/medical fitness center for over 15 years. I found it to be a win-win for my patients and for my bottom line.

The opportunity is there but it is up to you to seize it

and turn it into a profitable cash business.

The Rise of the Medprenuer–Dr. Joe Simon [ff61]

joe simon pt 2

What does in mean to be an entrepreuer in a medical practice? There is a new word circulating on the Internet that is gaining some traction and it might be what you want to be. Medpreneur.

The new medpreneurs are realizing that starting a business today can essentially be done with nothing more than a cell phone, Internet connection and a laptop.

If you have questions about how you might bootstrap your own practice startup then this interveiw with Dr. Joe Simon is for you. This episode is the second half of my interview with physical therapist and entrepreneur Dr. Joe Simon. We dig into some practical steps of starting a cash practice from his new book, The Private Practice MBA, The Rise of the Medpreneur.

The Private Practice MBA with Dr. Joe Simon[ff60]

dr. joe simon

Whether you are new grad or have owned your own practice for several years, most of us wish we had more business expertise. When I see the phenomenal platform growth of  Michael Hyatt, Pat Flynn or Tony Robbins I feel like a chump when it comes to business growth.

Most therapists are not trained to be businesspeople. Most of what I learned about business was from my father who successfully operated a small business for over thirty years. I was blessed to have several wise business mentors when I started my practice.

I wonder if a MBA would have prevented some of the pitfalls and mistakes I made in building my private practice. Maybe you’re considering going back to school to earn your MBA before you open up your own practice. Well, before you do you might want to wait till you listen to this episode.

In this episode I have the privilege sit down with Dr. Joe Simon to talk about his new book, The Private Practice MBA, The Rise of the Medpreneur and his journey to building a diversified business that has multiple income streams.