More Referrals Through Great Emails

How to send the right email to the right person at the right time

EMAIL REFERRALS

You know what’s really hard about getting referrals?

Keeping track of everyone you’ve helped or talked to about your practice.

Most of us have helped thousands of people and have written meticulous notes in clinical records.

But therapists typically do a poor job of staying connected with satisfied clients and managing our networks. Future referrals and incomes are lost because we don’t maintain strong connections with our most precious resource–our loyal clients.

It’s not like we’re just plain stupid but we’ve never really had to lose sleep about it before. Physicians and networks force fed us all the referrals we ever needed, sometimes too many. Well times have changed and now therapists must compete like crazy for good quality referrals.

And the truth is most therapists don’t have a clue how to!

My six-part Word of Mouth Referral Series will help you solve this problem. I’ll show you how to build strong connections with your patients and referral sources through sending great emails. Most of us already have fantastic relationships with our patients and email is the most effective way to keep in touch with them.  

My goal is to help you set up a simple system that automatically sends personalized emails to your patients before, during and after their time with you. Strong connections and strategic communications are necesary to enhance client experiences, client retention and word of mouth referrals.

The Most Important Resource For Word Of Mouth Referrals

Number One Asset for Word of Mouth Referrals

 

You already know the tremendous impact positive patient relationships have on treatment outcomes. But do you understand those same positive patient relationships are THE most important resource for getting word of mouth referrals?

That’s so important let me repeat it again.

Creating and managing positive patient/provider relationships is your most valuable resource for generating word of mouth referrals.

Quite frankly, in today’s intense competition for quality referrals, your practice’s survival depends on it. If you want to step off the high volume treadmill, you cannot afford to neglect developing and maintaining genuine relationships with loyal clients.

I know you are busy taking care of patients and just getting your notes done each day. I know how difficult it is to block out time from patient care even to send simple thank-you notes, let alone set aside time to develop a marketing strategy.

I’ve got a proposal that’s doable no matter how busy you are. 

How about we set up a system where emails are automatically sent to your patients before, during and after their time with you.

How To Increase Word of Mouth Referrals

A Step-by-Step Plan To Grow Your Practice

 

How To Get MORE WORD OF MOUTH Referrals

If you haven’t noticed, there is a LOT of information online on how to get more referrals and grow your practice. While I have nothing against marketing tactics and tips, they usually don’t provide you a plan to capitilize on your most important asset- WORD OF MOUTH REFERRALS. Especially when you have no background in marketing trying to implement a guru’s ‘marketing systems’ can be overwhelming.

You’ve also probably noticed they aren’t cheap either. If you’re not careful you can spend quite a bit money and not make any progress in getting more referrals through the door. 

If you use tactics that aren’t meant for someone in your practice setting or stage of growth then it’s not going to help you as much as a strategy designed JUST for you and your situation. If you’re just getting started in marketing your practice I’d suggest you keep it simple as you kickstart your practice network

Let Me Put Your Mind At Ease

You probably already have what it takes to create a simple marketing plan to get people talking about you. The good news is that it won’t cost you an arm and a leg and you’re already probably doing some of it right now–SENDING EMAILS.  

In this four-part series on How To Increase Word of Mouth Referrals, I’m going to share a step-by-step way to increase referrals by sending great emails.  My four-step plan will be explained in next series of blog posts:

  • How To Create An Effective Email Referral Strategy
  • How To Organize And Segment Your Contact Lists
  • How To Rapidly Send Group Emails
  • How To Write Great Emails That Get Results
  • Round Up Post By Experts in Email Marketing

Even if you’re a marketing novice this approach will help you grow your practice without coming across unnatural or sleazy. We’ve got to take responsibility for the sustainability of our careers which involves attracting attention to the work we do. Quite frankly, if I was starting my practice all over again this is the approach I would take.

Before we jump into developing your personal word of mouth referral plan we need to take a look at how referral generation has changed.

Kickstart Your Practice For Growth

How To Use Crowdsourcing To Launch A New Idea

Kickstart For Practice Growth

So, you’re working at a clinic where you’re not completely happy.

I’ve been there, and well… it sucks. There’s no simpler way to put it.

As a result, you might be thinking you’d like to kickstart your practice into high gear.

Worst of all, you’ve got this burning desire to do something special that won’t go away. You’ve had a great practice idea for a couple of years but haven’t done anything with it. You’re concerned it won’t make enough money and it will end up being an expensive hobby. Your mom thinks it’s a good idea but she’s doesn’t really count because you’re not going to charge her.

You might afraid that  you’re going to be stuck in factory-like therapy jobs churning out patients for the rest of your life.

So where do you turn to for sustainable practice growth?

Crowdsourcing

Large brands like PepsiCo and McDonalds have turned to crowdsourcing strategies to help their businesses win in the marketplace. It can be an effective way to test out ideas while keeping costs low. Some of you may have participated in a Kickstarter or GoFundMe crowdfunding  to help bring a creative project to life.

In today’s world, it seems like crowdsourcing an idea, product, or cause is everywhere. But to traditional healthcare professionals, using crowdsourcing as a growth strategy probably means you need to have your head examined. Afterall we’re the experts, we know what our patients need, isn’t that what we get paid for–diagnose problems and deliver solutions.

Hold your horses, not so fast kemosabe!

Why not use the power of crowdsourcing in healthcare? Sites like PatientsLikeMe, a personalized health network has more than 500,00 members is helping people learn treatment options not directly from medical experts but from other people with similiar conditions.

PatientsLikeMe helps people connect with others who know firsthand what they are going through. Members can learn from the aggregated data of a crowd to make treatment decisions and receive support from others just like them.

Why not use the power of crowdsourcing to validate your practice ideas before you invest boatloads of money and time?

Expect Referrals

3 Reasons to Expect Referrals From Your Patients

Expect Referrals

 

Imagine a time when therapists didn’t weren’t concerned about referrals.

There was a time not too long ago when all a therapist had to do was work hard at getting people better, develop relationships with a few referral sources and you’d be good to go.

Largely due to the explosions of provider networks every therapist is now an active participant in the creation of new referrals–whether we like it or not.

If you hear yourself saying, “I believe that you get referrals by doing great work not by asking for them” then I want to challenge your mindset for your own good. Good physical therapy is just the admission price. An extraordinary patient experience is what earns us referrals and grows our practices. 

It stands to reason that any patient who experiences an extraordinary outcome and level of service is far more likely to become a part of your referral network.

Remarkable therapists expect to receive referrals from every patient as a natural course of providing care. If fact, expert clinicians are convinced something went wrong when a patient doesn’t refer friends and family.

How about you, do you expect referrals from your patients?

KILLER MARKETING SECRETS FOR PRIVATE PRACTICE–CHAD MADDEN[ff#71]

How To Thrive in the New Healthcare Economy

 

chad madden interview

Subscribe in iTunes | Subscribe via RSS

What would you do if you lost your top referral source for the 3RD TIME because of a POPTS practice?

In 2010, Chad Madden PT experienced two therapists leave his private practice to open up their own practice. He had just lost $98,000 in one quarter in his business. He was, in his own words, feeling sorry for himself and playing the victim.

Instead of looking for solutions he was wallowing in his problems.

Then things changed for the better.

Chad went from being a PT victim to a PT allstar by following some very simple steps that he is going to share with us today. 

In Control Of Your Most Important Asset?

 

reputation

I want to you to ask yourself:

What are the three words you want to come after your name when people think of you?

I’m not talking about your professional credentials or certifications. I’m referring to the words that patients, colleagues and referral sources use to describe who you are and what you do.  I guarantee you they are putting labels and categories on you that greatly effect your professional success.

Many therapists believe that if they just improve their clinical knowledge and skills they’ll be recognized based upon the merits of their work. Their thinking goes something like this, if patients get better and I work really hard the rest will take care of itself.

Therapists often make the faulty assumption that if their professional reputation grows to a certain level, word of mouth marketing will fill their schedules. Once they become “good enough” their professional career will take off and they’ll be in high demand.

But that’s simply not reality anymore. Whether you want to be happier at your present job, make a job change or take the leap into private practice you have to make a name for yourself. To achieve success in today’s competitive market, it’s almost certain that you’ll need to develop your professional brand.

CREATE YOUR EXTRA-ORDINARY PROFESSIONAL BRAND- JASON TREU [[ff70]

jason treu

Too many therapists believe that if they just improve their clinical knowledge and skills they’ll be recognized based upon the merits of their work. Their thinking goes something like this, if

I work really hard and patients get better the rest will take care of itself. They think that their professional reputation and practice will grow as patients improve and begin telling their physicians and friends. Once they become good enough their professional career will take off and they’ll be in high demand.But that’s simply not reality anymore.

Whether you want to be happier at your present job, make a job change or take the leap into private practice you have to  to make a name for yourself. To achieve success in today’s competitive market, it’s almost certain that you’ll need to develop your professional brand.

We live in a busy world where it is becoming increasingly difficult to stand out from all the other practioners in the healthcare industry. Whether it’s developing an expert niche or attracting your ideal clients having a clear professional brand is vital.

You don’t have to be a genius or a worldwide therapy guru to make an impact. Applying simple branding principles based upon cultivating relationships within your inner circle.

HATE SELLING–TRY BEING ATTRACTIVE

apple waiting line-2

There’s no such thing as a business with nothing to sell. 

Historically, therapists have been lousy at selling. Most therapists have been insulated from market forces due to third party payers. Consumers relied on ‘someone else’ to pay the bills so therapists didn’t have to sell their value. Not anymore. If you want to stay competitive in the therapy business you’ll need to be able to sell.

But let’s be honest selling can be a pain in the gluteus maximus. It takes a lot of energy to keep going, especially if you’ve don’t have any training or previous experience. Most therapists avoid it like a chronic pain patient on late Friday afternoon. Many therapists dabble in it but give up because they don’t get as many referrals as they’d like for the effort invested.

Solving the Marketing Mystery- Brian Gallagher PT [ff68]

| Subscribe in iTunes | Subscribe via RSS

BEN MUSCHOLT PT

Do you ever hear yourself saying, ” I wish I was taught this stuff in PT school”?

Many therapists find themselves at a loss when the conversation shifts to the business and marketing aspects of a therapy practice. The academic requirements to prepare therapy students for a entry level competence leaves little room for the economic side of healthcare.

Healthcare reform has increased scrutiny of the cost of care and value delivered. Therapists are being held accountable for their productivity and marketing their own practices.

Unfortunately, marketing remains a mystery to many therapists and something to avoid.

My guest today, Brian Gallagher will take some of the mystery out of marketing for you. Brian’s brings a wealth of experience with over 18 years of  proven success in private practice and providing coaching/consulting services in over 300 offices.