If you haven’t noticed, there is a LOT of information online on how to get more referrals and grow your practice. While I have nothing against marketing tactics and tips, they usually don’t provide you a plan to capitilize on your most important asset- WORD OF MOUTH REFERRALS. Especially when you have no background in marketing trying to implement a guru’s ‘marketing systems’ can be overwhelming.
You’ve also probably noticed they aren’t cheap either. If you’re not careful you can spend quite a bit money and not make any progress in getting more referrals through the door.
If you use tactics that aren’t meant for someone in your practice setting or stage of growth then it’s not going to help you as much as a strategy designed JUST for you and your situation. If you’re just getting started in marketing your practice I’d suggest you keep it simple as you kickstart your practice network.
Let Me Put Your Mind At Ease
You probably already have what it takes to create a simple marketing plan to get people talking about you. The good news is that it won’t cost you an arm and a leg and you’re already probably doing some of it right now–SENDING EMAILS.
In this four-part series on How To Increase Word of Mouth Referrals, I’m going to share a step-by-step way to increase referrals by sending great emails. My four-step plan will be explained in next series of blog posts:
- How To Create An Effective Email Referral Strategy
- How To Organize And Segment Your Contact Lists
- How To Rapidly Send Group Emails
- How To Write Great Emails That Get Results
- Round Up Post By Experts in Email Marketing
Even if you’re a marketing novice this approach will help you grow your practice without coming across unnatural or sleazy. We’ve got to take responsibility for the sustainability of our careers which involves attracting attention to the work we do. Quite frankly, if I was starting my practice all over again this is the approach I would take.
Before we jump into developing your personal word of mouth referral plan we need to take a look at how referral generation has changed.