Getting Comfortable With Being Uncomfortable

Last week I launched a pilot course to help therapists grow their practices. Whenever I put something out in public, whether it’s a presentation, blog post or a new product I get uncomfortable.

Despite my best efforts, I get anxious about people’s reactions. Somehow the validation of the product becomes a validation of my self-worth. Whenever I’m in that period of uncertainty my deeper spirituality is tested.  I understand that unless change and growth are a part my spirituality fear will drive me to protect my ego status and not disrupt the status.

Resistance to change is so common, it’s what we’ve come to expect from religious people who love the past more than the present or future. Jesus’ message was all about “change”. In fact, the word “repent” actually means to “change your mind”. Most people are not “early adopters” even though their ability to survive might depend on adapting to new circumstances.

When I’m stretched beyond myself I get uncomfortable. I teach my patients how to stretch their hamstrings. I tell them to get beyond what’s comfortable into the developmental zone and hold it. The development zone is where change and flexibility happens. Unfortunately, I have met too many Christians who were uptight and rigid. I don’t want to end up a rigid old man unwilling to change.

I would say trying to be perfect to protect my ego status has been my greatest enemy. By trying so hard to avoid imperfection or the pain of failing I’ve kept myself from greater spiritual growth. I still struggle to trust God when it feels like I’m in a freefall waiting for my circumstances to turn in my favor.

When I let go and fall into the developmental zone is when I see the most growth. I know it sounds counterintuitive but I grow much more by doing it wrong than by doing it right. My demand for perfection is the greatest enemy against doing good.  

 

 “Perfection is a mathematical or divine concept, goodness is a beautiful human concept that includes us all”.  –Richard Rohr 

I realize that unless I overcome my fear I’ll not be able to do the good I was put on this earth to do.

I’ve been studying the book of Acts in the bible. In chapter 9 Saul was blinded by a vision from the Lord and told to go to Damascus and wait to be told what to do. Saul terrorized the early Christian church and was eager to kill Jesus’ followers. Saul was a fanatical religious terrorist.

In verse 10, Ananias is described only as a believer in Damascus. No one special, not an apostle from Jerusalem, a common man. In a vision, he is told to go visit Saul, lay hands on him so he can see again. Ananias aware of Saul’s reputation is naturally fearful and hesitant.

In our day that would be like telling a Jewish soldier to go and talk to Saddam Hussain. Instead of a highly trained Seal team with helicopters just a common soldier with a message to free a terrorist from spiritual blindness. Now that’s what I call getting out of your comfort zone. Not knowing the outcome but trusting in the call from God to participate in the mission.

After some divine coaxing Ananias went and found Saul. He laid his hands on Saul and said. “My brother Saul..”

How humble and loving are those words?

The rest is history, Saul went on to spread the word of Jesus throughout the known world and write two-thirds of the New Testament. 

Ananias, a simple believer who was willing to get out of his comfort had a part in changing the world. Christianity changed from being a small sect of Judaism into a worldwide faith that was open to all who believed. 

How much are you willing to get out of your comfort zone? 

Are we so preoccupied with personal security, identity, and survival that we miss the call to change our part of the world?

We all want and need various kinds of securities and assurances at every stage of life. But let us be careful that they don’t totally run our lives and keep us from future growth.

One on the most common one-liners in the Bible is “Do not be afraid”. So let us help one another move beyond our boundaries and learn how to rest in being uncomfortable. 

 

Success- What Happens If It’s Not What You Think It Is?

How Do You Define Success?

 

I don’t think that anyone wakes up in the morning wishing that today would be a total waste. Nobody has the deep down desire to fail, although many do.

I believe that most therapists want to be successful in life/work/family regardless of how they define success. I also believe that the way success is most commonly defined is mistaken.

How do you define success?

Perhaps this article originally published by my course building coach Leslie Taylor will help.

First Impressions: How To Make A Remarkable One

Use Intake Q To Craft A Remarkable Onboarding Experience

FIRST IMPRESSIONS

 

We often think of first impressions of being when we come face-to-face with our clients for the first time. It usually goes something like this…a new evaluation appears on our schedules, we glance at the chart before we open the door, we greet the new patient by name and introduce ourselves. Perhaps we smile and shake their hand before we sit down on a stool to take their medical history.

The first impression right?

All of us want to create a good first impression with our patients. The rest of the treatment experience goes better if we get off to a good start. Unfortunately, we don’t know where first impressions come from nor do we know exactly when they happen. Somewhere in the patient experience, an impression is made about your practice that sticks with your patient long after they leave your clinic.

Influencing patients’ first impressions will go a long way in determining outcomes, loyalty and what they share with others. To probe a little deeper into creating positive first impressions and simple ways we might influence them I’ve invited someone that I admire that does this very well. He naturally and consistently forms good impressions on most of the people he encounters. 

I’d like to introduce you to a guest author and good friend, Tom Kruse. Not the movie star but a physical therapist who is a rock star to those who know him well. I thought you all would benefit from hearing from therapists who are making an impact like yourself in your own quiet way. I’m blessed to interact with change makers on a weekly basis. Periodically I will provide them this platform to share their stories. 

Probably like you, Tom is a therapy entrepreneur who wants to make a difference in the world. He successfully launched his practice in 2015 which has been growing steadily ever since. 

Tom felt called to leave corporate therapy after 15 years to start his own practice. Even though highly successful at his previous employer, he found the pace difficult to sustain and less rewarding. He was getting home late for family dinners, shouldering more administrative responsibilities and had a gnawing feeling he wasn’t providing the best care he could. 

How To Eliminate Patient No-Shows

Create An Experience So Remarkable Patients Won't Miss It

Eliminate No Shows

 

Did you have several patients not show up for their appointments this week?

Join the club. I had my fair share. 

Patient no-shows can be one of the most frustrating aspects of a therapist’s job, with good reason.

We put all time and effort into the initial evaluation, entering information into the EMR, calculating functional limitations, outlining the plan of care, designing a home exercise program(with handouts no less) only to have the patient be a no-show for their next appointment.

You’re confident they need your services and you’re more than capable of helping them reach their goals.  

Despite how sincere and convincing you are, for one reason or another, you seem to have more no-shows than you’d expect.

Not only are no-shows exasperating they are a real time and money suck. No one gets paid for a no-show. Unfortunately, all the expenses related to missed appointments–staff salaries, rent, utilities, etc still must be paid.

While you can’t eliminate no-shows totally from your practice, busting common no-show myths can go a long way in reducing their prevalence. By slightly shifting your mindset and making a couple of changes you can create a patient experience patients will hate to miss. 

3 STEPS TO A REMARKABLE THERAPY BRAND

The Best Way To Stand Out In A Crowd

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How Are You Going To Stand Out?

 

Healthcare in the U.S. is going berzerk right now. Fierce competition has created a situation where therapists need to be recognized as the best–period. There will always be “therapy jobs” but there is less room for average performers to find a promising career path.

With therapy schools are pumping out more graduates year after year, how are you to find and keep a primo therapy job?

Building a remarkable therapy brand is the best way to advance and protect your career. Click To Tweet

I believe the most important skill for therapists to develop will not be clinical, it will not be technological, it’s not economical/business acumen. It will be the ability to manage their own careers.

There has been an unprecedented change in the physical therapy profession. For the first time, a substantial and increasing number of therapists can choose what they want to do with their careers. 

Therapists have an almost unlimited number of options of what they want to do with their lives. In addition, the average work life span is now close to sixty years and most therapists will have more than one career during that time. 

For many of you, choosing a job will not be solely based upon salary and benefits. You might want a job where you can contribute to the good of not just society but the world.

The good news it’s now up to therapists to choose employment that is meaningful to them.

The bad news is it’s now up to therapists to choose employment that is meaningful to them.

Many therapists are unprepared for the responsibility and uncertainty that self-determination brings.

3 Ways To Make Your Patient Experience Remarkable

 Remarkable Patient Experience

 

How do we create an experience that our patients will be compelled to share?

 

Lately, I’ve been intrigued by what makes something remarkable. People don’t care about how hard we work, how much paperwork we have, or about our bills. We’re self-centered, all of us, we talk about the things we want, things that make us feel better, that reward us….

Most therapists are so busy shouting about how qualified they are, about their average services and hustling to get ahead that they lose sight of their most powerful strategy… creating a patient experience so remarkable that people can’t help but talk about.

 

The key to success to any practice is to deliver great, remarkable service. Michael Hyatt refers to it as the “Wow Factor” in his book Platform.

In today’s noisy marketplace, if you want to capture–and keep–your patients’ attention, you need to build WOW into whatever you’re offering, Hyatt says. That makes sense in retail but it seems harder to make happen in the highly regulated healthcare industry.

Hyatt talks about how to wow our clients and set boundaries in this podcast episode: How Can I Wow My Clients And Set Boundaries?. You also might find helpful his description of the 10 Elements of Wow in a blog post on his website. It shows how to recognize wow experiences around you and to create wow experiences for the people you serve.

We need to be exploring new technologies like online scheduling, automated email follow-ups and key touchpoints to help us deliver a patient experience that’s packed with wow. Here are 3 practical ways to bake wow into your daily patient experiences:

 

3 WAYS YOU CAN BECOME REMARKABLE

 

CashPT Lunch Hour Podcast Is On Air

Aaron LeBauer Launche A New CashPT Podcast

The-CashPT-Lunch-Hour-Podcast-

I recently caught up with Aaron LeBauer, PT to get the scoop on the launch of his new podcast, The CashPT Lunch Hour Podcast. I’ve been a big fan of Aaron’s and I wanted to get the inside story on his new adventure for my tribe.

Aaron is really excited about The CashPT Lunch Hour Podcast and the potential it has to show other therapists what’s possible in the cash-based practice model. Aaron has been treating patients in a cash practice since 1999 so he knows what he’s talking about.  He started his career by owning a massage therapy private practice. He soon figured out that clients are willing to part with their hard-earned cash for what they value. 

His entrepreneurial mindset and free spirit allowed him to challenge the naysayers in his life, by starting a cash practice right after PT school. Aaron never looked back and has become a trusted guide for therapists who desire to launch their own cash PT practice.

The CashPT Lunch Hour Podcast is dedicated to empowering and inspiring passionate physical therapists to create, grow and market successful cash-based physical therapy practices. Aaron intends to feature interviews with therapists who have successfully managed a cash-based practice loaded with practical advice and business strategies.

You can learn more about Aaron and his podcast at the podcast page on his website. Below is the summary of our conversation about the podcast and what Aaron is up to now.

What Do Patients Really Value?

How To Figure It Out

value is what you get

 

Warren Buffet, the ‘Oracle of Omaha”, is a mega celebrity in my home state of Nebraska. His reputation for value investing has reached mythical proportions.

Investopedia stated in a 2015 article that $8,175 invested in Berkshire Hathaway in 1990 was worth more the $165,000 by September 2013 as compared to $42,000 in the S&P 500.  Needless to say, his value investment philosophy has made investors in his company a lot of money.

Warren Buffet is known worldwide for being a genius at value investing. Value investors buy securities that are currently undervalued by the market based on their intrinsic worth. Investopedia goes on to say “Buffet chooses stocks solely based on their overall potential as a company…Buffet seeks not capital gains but ownership in quality companies.”

Therapists regardless of their employment situation can learn a lesson or two from Mr. Buffet on value investing.  All therapists need to take ownership of their own value regardless of their employment situation. You can do this by understanding patient’s hierarchy of values and a few simple business fundamentals.

Do You Want To Add A Cash Business To Your Practice?

Add A Cash Business To Your Practice

Do you want to add a cash business to your practice that can generate enough dependable revenue to unchain you from insurance companies?

Then solve real problems for real people.

Chasing the latest treatments fads you’re not qualified to address will lead to nothing but dead-ends. I’m talking about “businesses” like acupuncture, Pilates, TRX bands or with products you don’t understand or personally care about.

You’ll want to add a cash business that engages your strongest interests and passions. But at the end of the day, that cash business needs to operate in a profitable niche where you’ll be able to help people overcome very specific challenges.

Narrowing your focus and building your knowledge in a specific area of cash practice may seem counterintuitive. But in a competitive marketplace vying for your patient’s attention, it’s the only way to rise above the competition.

Instead of developing a cash business that applies to a variety of patients. Why not be the go-to authority in a smaller slice of cash services pie that has been overlooked?

'If you try to serve everyone, you'll end up serving no one.'Click To Tweet

There is a competitive advantage to being a category authority where your extensive knowledge and expertise helps you get noticed. Getting noticed is half the battle in establishing a cash business at your clinic.

Once you’ve established yourself as an authority in a specific practice niche you can often expand your practice into other patient populations.

Revitalize Your Patient Onboarding

Give Your Patient Onboarding A Lyft

How To Give Your Patient Onboarding A Lyft

 

How might a company like Uber or Lyft revitalize your patient onboarding experience?

The days are gone when I hailed a cab to get a ride from the airport to my hotel. Now getting a ride is as simple as pulling out your smartphone, tapping a Uber or Lyft app and waiting for your ride to show up.

The experience is much more convenient and enjoyable. While I wait for my driver, I’m entertained by watching little cars drive around on my phone like a video game.The app handles the money exchange, the driver seems to be a regular guy so I normally sit back and strike up a friendly conversation.

I can see how ride-sharing services have rapidly established themselves as an alternative to the traditional paid transportation experience.–driver in control, the rider in the backseat, awkward conversation and payment is through a meter which I never quite trust. They drive, you pay.

I got to wondering what practice owners can learn from the ride-sharing phenomenon and apply it to our patient intake process.  Rather than keeping our patient intake process like a cab ride to be endured, how might we reinvent it to be more like a satisfying ride-sharing experience?