“I know how important new referrals are but I barely have enough time to treat my patients and get my documentation done. Who has any time to market anyway?”
If you’re like most therapists you can relate to the above sentiments. However, you’ve probably also experienced times when a steady stream of new patients added vitality and income to your clinic. Plus it’s just more fun when the patient flow hums along.
Knowing the value of new referrals is not the problem.
The problem is how do we generate new referrals when most of our time and focus is on taking care of the patient right in front of us.The problem is how do we generate new referrals when most of our time and focus is on taking care of the patient right in front of us.Click To Tweet
In order to successfully manage my solo therapy practice I had to wear many hats. In addition to a full case load, extra time was devoted to billing, the next moment it might be personnel and the next might be cleaning the bathroom.
One thing I always struggled with was to block out regular time for marketing. It seemed the only time I made it a priority was when our schedules became uncomfortably slow. Only then would I have the motivation and time to generate more referrals.
It wasn’t like my patients didn’t get great results or that I didn’t have significant database of people I’d helped. The problem have I had NO idea how to use my client list to grow my practice. If only I had a marketing system that operated on autopilot. Now that would be just what the doctor ordered.