Are you finding it harder to get patients from traditional referral sources?
All the strategies to hold down healthcare costs are beginning to take a toll on private practice owners. Overhead expenses continue to rise, and profit margins shrink. Both take a significant bite out of therapists salaries.
Raising your fees really doesn’t do any good because no one expects United Healthcare to raise reimbursement rates anytime soon. They haven’t for the last 20 years so why should they now. (Don’t get me started on that).
Direct access doesn’t happen overnight. Less reliance on physician referrals hasn’t been a smooth transition for most clinics.
A new set of marketing and technological skills are needed.
Practice owners are looking for cost-effective ways to attract and retain patients that are a good fit for their practices.
You’ve probably heard the latest buzz about how easy and inexpensive it is to advertise with ads on Facebook and Google. Before you jump on the bandwagon and spend your hard earned cash on advertising you really don’t understand, consider this.
Nearly half of the world’s population is predicted to be using email by 2020.
That means most of your patients will be using email as a primary method of communication to an ever-widening circle of people including their healthcare providers.
Patients have demanded more transparency, value, and personalization from their healthcare providers, progressive owners have adapted.
New technology and best practices for email marketing help therapists to revamp their growth strategies in this new landscape.
As a result, email marketing has become a vital part of a growing therapy practice. Any therapist who is not using email is missing a prime opportunity to improve patient care and have a bottom-line impact.Any therapist not using email is missing a prime opportunity to improve patient care and have a bottom-line impact.Click To Tweet
However, there’s more to email marketing than meets the eye.