KILLER MARKETING SECRETS FOR PRIVATE PRACTICE–CHAD MADDEN[ff#71]

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chad madden interview

What would you do if you lost your top referral source for the 3RD TIME because of a POPTS practice?

In 2010, Chad Madden PT experienced two therapists leave his private practice to open up their own practice. He had just lost $98,000 in one quarter in his business. He was, in his own words, feeling sorry for himself and playing the victim.

Instead of looking for solutions he was wallowing in his problems.

Then things changed for the better.

Chad went from being a PT victim to a PT allstar by following some very simple steps that he is going to share with us today. 

Grow A Business Without Sacrificing Your Family [ff71]

sarah lyons intreview-4

Do you ever feel like you’re not living up to your potential? Are you a therapist and a mom who is committed to both your profession and your family? I believe there thousands of therapists who are eager to ditch their full time jobs at the hospital or outpatient clinic but are unable or unwilling to step away from the income.

Therapists have spent a significant amount of their adult life preparing for their profession not to mentioned thousands of dollars. When therapists begin a family there is often a struggle to make ends meet while trying to balance work and family. Many are looking for alternative career options for a solution. In episode #53  I interviewed pediatric occupational therapist Rachel Coley about writing books and selling products from home.

My guest today, Sarah Lyon, is also an occupational therapist who set out to create her own solution. Sarah started her blog six years ago out of her own need to connect with other OTs and get support as a new graduate. Her blog evolved into her own online business, OT Potential.com, which has almost replaced her income working part time.

In Control Of Your Most Important Asset?

 

reputation

I want to you to ask yourself:

What are the three words you want to come after your name when people think of you?

I’m not talking about your professional credentials or certifications. I’m referring to the words that patients, colleagues and referral sources use to describe who you are and what you do.  I guarantee you they are putting labels and categories on you that greatly effect your professional success.

Many therapists believe that if they just improve their clinical knowledge and skills they’ll be recognized based upon the merits of their work. Their thinking goes something like this, if patients get better and I work really hard the rest will take care of itself.

Therapists often make the faulty assumption that if their professional reputation grows to a certain level, word of mouth marketing will fill their schedules. Once they become “good enough” their professional career will take off and they’ll be in high demand.

But that’s simply not reality anymore. Whether you want to be happier at your present job, make a job change or take the leap into private practice you have to make a name for yourself. To achieve success in today’s competitive market, it’s almost certain that you’ll need to develop your professional brand.

CREATE YOUR EXTRA-ORDINARY PROFESSIONAL BRAND- JASON TREU [[ff70]

jason treu

Too many therapists believe that if they just improve their clinical knowledge and skills they’ll be recognized based upon the merits of their work. Their thinking goes something like this, if

I work really hard and patients get better the rest will take care of itself. They think that their professional reputation and practice will grow as patients improve and begin telling their physicians and friends. Once they become good enough their professional career will take off and they’ll be in high demand.But that’s simply not reality anymore.

Whether you want to be happier at your present job, make a job change or take the leap into private practice you have to  to make a name for yourself. To achieve success in today’s competitive market, it’s almost certain that you’ll need to develop your professional brand.

We live in a busy world where it is becoming increasingly difficult to stand out from all the other practioners in the healthcare industry. Whether it’s developing an expert niche or attracting your ideal clients having a clear professional brand is vital.

You don’t have to be a genius or a worldwide therapy guru to make an impact. Applying simple branding principles based upon cultivating relationships within your inner circle.

Feel Small and Insignificant?

small & insignificant

Are you feeling a little bit small and insignificant? As competition for dwindling reimbursements and good jobs becomes more intense many therapists are feeling feeling undersized in the winner-take-all economy.

Mergers are happening–not just in private practice but up and down the healthcare spectrum. It seems that if you want your clinic to survive  you need to become a multi-clinic chain to just get your foot in the door.

Big data is the latest buzzword in healthcare. Governments, insurance companies and healthcare organization are all rushing to embrace large quantities of data. They are scrambling to understand the medical industry in ways they could only dream about before.

Big data with it’s high stakes data analytics threatens what many therapists value most–meaningful one on one connections with their patients. It’s easy to feel like your life’s work is just another data point.

The truth is probably all of us go through times when we feel small and insignificant.

I often feel like I don’t contribute much when I hit the publish button to send a blog post into the world wide web. When I managed my own practice there were many times when I wondered if I was making a difference. I was anxious about what to do next and if I was going to make it another year.

I felt incredibly small and anomynous.

HATE SELLING–TRY BEING ATTRACTIVE

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There’s no such thing as a business with nothing to sell. 

Historically, therapists have been lousy at selling. Most therapists have been insulated from market forces due to third party payers. Consumers relied on ‘someone else’ to pay the bills so therapists didn’t have to sell their value. Not anymore. If you want to stay competitive in the therapy business you’ll need to be able to sell.

But let’s be honest selling can be a pain in the gluteus maximus. It takes a lot of energy to keep going, especially if you’ve don’t have any training or previous experience. Most therapists avoid it like a chronic pain patient on late Friday afternoon. Many therapists dabble in it but give up because they don’t get as many referrals as they’d like for the effort invested.

Yoga Cash Therapy Startup -Christine Walker DPT[ff69]

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Christine Walker DPT

Does this sound like you?

Your interest in physical therapy started when you were young after you were injured as an athlete. You are working hard in your job but feel like your patients aren’t getting the care they deserve.

You’ve this nagging feeling deep in your gut that something is wrong with today’s healthcare system. There is too much emphasis on productivity and not really enough attention paid to people getting better.

You like the people you work with but you’ve always had this desire to be your own boss in the back of your mind. You’re wondering if there is a way to work full time or part time at your day job while doing your own thing on the side.

If this sounds a little bit like you then you’re not alone.  Today’s guest, Christine Walker might share part of your story. Just three years after graduating from PT school Christine started her own cash therapy practice.

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10 Tips to be a yoga therapist

SIMPLE TOOL SAVES HOURS IN PAPERWORK AND FRUSTRATION

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Do you recognize the importance of measuring patient outcomes but can’t seem to find the time? Have you ever fallen into the trap of having patients fill in a functional survey never to look at it again?

You’ve probably learned to live with the fact that outcome measurement and documentation is here to stay. I believe that documented improvements in your patients’ functional status is the new currency of exchange for therapists. The data you collect on your patients is the proof that your services are extremely valuable and worth the cost.

Rising healthcare costs have increased scrutiny of rehabilitation expenses. Payers are demanding proof that they are getting the maximal value for their dollar. Therapists must prove the necessity of their care at a higher degree than ever before.

There is a difference between self-reported outcomes measures and performance-based ones. Performance-based assessments are directly observed and scored. The time required to perform and calculate even a few tests can be a deterrent for many therapists.

As a result, therapists may rely only on the patient’s perception of their ability to perform a task or activity by answering a questionnaire. Therapists must be diligent to incorporate the scores into the goals and functional treatment plan.

I NEED YOUR HELP (It’ll only take 5 minutes)

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I want to make my blog and podcast better and relevant with your needs and interests. In order to do that, I need to know more about YOU!

Would you please take a few minutes to answer a few questions? By doing so you’ll be helping yourself and others just like you. Your opinion will help me create content and products more useful and relevant to your needs.

Your input is important to me. The survey is quick and easy to fill out. All your answers are completely anonymous. And it will only take a five minutes of your time. Fill out my online form and we’re good to go. Thanks in advance for your help. I really appreciate it.

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3 Steps To Get Ahead of Change

Steve Jobs Change

The most effective way to manage change successfully is to create it.

                                                                                                Peter Drucker

Hardly a day goes by when I’m not faced with some type of change.

My phone informs me my software needs updating. WebPT tells me to change my password even though it seems like I just changed it last week. Medicare is rolling out another program that is going to either reduce reimbursement or increase my paperwork.

We live in a period of rapid change. In times of upheaval, such as the one we are going through within healthcare, change is the norm.

When you think about it, one cannot manage change itself. One can only strive to be ahead of it. Don’t be mistaken; it takes a lot of hard work to try to stay ahead of change.

It’s sometimes painful and involves taking risks.