Imagine a time when therapists didn’t weren’t concerned about referrals.
There was a time not too long ago when all a therapist had to do was work hard at getting people better, develop relationships with a few referral sources and you’d be good to go.
Largely due to the explosions of provider networks every therapist is now an active participant in the creation of new referrals–whether we like it or not.
If you hear yourself saying, “I believe that you get referrals by doing great work not by asking for them” then I want to challenge your mindset for your own good. Good physical therapy is just the admission price. An extraordinary patient experience is what earns us referrals and grows our practices.
It stands to reason that any patient who experiences an extraordinary outcome and level of service is far more likely to become a part of your referral network.
Remarkable therapists expect to receive referrals from every patient as a natural course of providing care. If fact, expert clinicians are convinced something went wrong when a patient doesn’t refer friends and family.
How about you, do you expect referrals from your patients?
There is a common dissatisfaction among therapists with very traditional, very busy practices. Mega-practices with enormous overheads are employing large numbers of therapists in high-volume, hamster-wheel clinics. There is also growing trend among healthcare providers to jump off the high volume treadmill for a more satisfying experience.
Innovative primary care doctors, nurse practioners and therapists are escaping the hamster-wheel starting micropractices. As a result they are finding professional and financial freedom never dreamed possible.
In large practices therapists are expected to crank through patients like a factory worker cranks out widgets. The problem is that neither therapists nor patients are widgets. When therapists are forced to pack out their schedules they feel like they hardly get to know their patients and quality care goes by the wayside.
After a couple of years of hamster-wheel production, therapists feel like their careers aren’t going anywhere and look for something different. Unfortunately, simply changing locations or clinical emphasis doesn’t deal with the organization’s underlying business model or values.
The mega-practice business model causes constant pressure on producers to see the maximum number of patients to cover the huge amount of expenses. Therapist’s career aspirations get lost in the daily overload and overwhelm.
But what’s a therapist to do?
Do therapists in high volume clinics have any options?
I believe we do have options so please read on!
Do you want a wildly successful year?
If you followed college football this last season you might have heard about one of the most sought after successful football coaches– P.J. Fleck.
This high-energy leader is probably most well know for one phrase that he used to turn around Western Michigan’s football program.
“ROW THE BOAT”
Fleck did not come up with the catchy, yet puzzling phrase by reading motivational self-help books. No, the two time MAC coach of the year relied on his ‘Never Give Up’ mantra to endure the death of his second son due to a heart condition in 2011.
Fleck’s whole life changed while he held his infant son as he took his last breath. That’s when ‘Row The Boat’ came to be. Coach Fleck, used the motivational phrase to lead his football team to a 14-1 record in 2016.
If you desire to make this year wildly successful, the 3 steps contained in the ‘Row The Boat’ mantra will help you get there.
There are three parts to Row The Boat:
Oar- The Energy
Boat- The Sacrifice
Compass- The Vision For Success
I enrolled in a Course Builders Laboratory Course in 2015 to guide me in creating the Cash Practice From Scratch Course that I launched this month. I would not have finished the course without the encouragement and guidance of my Mirasee coach Leslie Taylor.
Leslie recently wrote an excellent blog post where I thought she was reading my mind. I experienced many of the terrifying emotions that she wrote about and I thought of you all. Many of you have taken risks and faced uncertain outcomes as a part of your journey to growing your practice. I thought you would benefit from her article on what it means to be an entrepreneur and face down your fears. Enjoy!!
“Expect the unexpected I always say and the unexpected never happens”
The Whetherman in The Phantom Tollbooth
As Head Coach at Mirasee, I have watched thousands of entrepreneurs work through our programs.
Some are a lot more successful than others, and because I know you want to be in the Successful Group, I thought I’d take a few moments to tell you what separates those who succeed from those who do not.
Chances are, you’re been thinking about 2017.
Most of us do around this time of year. It’s a great time to hit the “refresh” key and get a clean start.
Especially if last year didn’t go as well as you hoped.
If you are an overachiever you might already have written your goals and you’re primed to get started. But before you charge off into another year I’d like you to bear with a recovering overachiever while I share a few words of wisdom on how to make this year extraordinary.
Hi my name is Paul and I’m an overachiever.
I was born with what seems like a constant need for achievement. If a day passes by without some form of accomplishment I feel somewhat dissatisfied. I love checking things off my to do list.
I have this burning desire within that pushes me to to do more and achieve more. Even after I reach a goal, the fire within flickers for a moment, but very quickly re-ignites pushing me towards the next achievement.
I hope you are enjoying some time of relaxation and rest this holiday season.
I’ve been reading in Luke during the Advent season. This week I meditated on the angel’s exhortation to Mary in chapter one, verse 29 in the Message bible:
” Mary, you have nothing to fear, God has a surprise for you…”
I find myself a little fearful lately. For most of the year I’ve been working on a course to help therapists who want to start their own practice. The Cash Practice From Scratch course launches in 10 days. The closer the deadline the greater my fear of the unknown.I’m way out of my comfort zone. I’m doing something that I’ve never done before because I believe it will make a difference in people’s lives. Technology is always a challenge. I’m anxious to see if there will be any major glitches within the course.
I like surprises as much as anyone. But I don’t like surprises when I’m fearful.
The angel’s words to Mary seemed to be speaking directly to me.
“Paul, you have nothing to fear, God has a surprise for you…”
When I find myself fretting about the course or if the fear of failure gets the best of me, I try to repeat this verse over and over to quiet my soul.How about you?
Can you trust that God might have a surprise for you?
Even when you are fearful?
The story of Christmas is full of unexplainable surprises. Perhaps God is reaching into our world, our fears, to do a miracle once again.
Believe In Miracles,
P.S.- Here’s a short video of the Christmas story that you might enyjoy.
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Today I’d like to share an interview about starting a cash practice with Karen Litzy for her podcast Healthy, Wealthy and Smart. Karen and I had a lively conversation about starting and growing a therapy practice in today’s ever changing healthcare ecosytem. We cover a variety of issues that private practice owners face when wanting to go into business for themselves.
We delve into the 6 essential steps that I believe every therapist should take if they want to launch their own pratice with the least amount of risk and money. We discuss my new Cash Practice From Scratch Course that’s launching on January 3rd, 2017 for therapists who want to start a private practice.
In this episode, we discuss:
- How to build an entrepreneur mindset and achieve professional freedom
- How to align your strengths with your ideal client base
- Why crafting a memorable patient experience will boost your practice and ultimately the profession
- The six essential steps therapists should take to launch a successful practice
-And so much more!
TIRED OF SETTING THE SAME GOALS YEAR AFTER YEAR?
Tired Of The Same Old Thing
When it comes to goals, many of us have given up on them. Sure, we have dreams, but to share them out loud or develop a plan to reach them seems pointless.
Why set myself up for failure once again?
Why do we do this? Why don’t we set goals?
There are a few reasons, I think:
- We’re fearful.
- We’re overwhelmed.
- We don’t know what we really want.
Let’s make 2017 the year you finally cross
“the big one” off the list.
If you’re looking for a structured plan to reach your goals in 2017, I highly recommend Michael Hyatt’s 5 Days to Your Best Year Ever program.
Michael Hyatt is going to show you exactly how in
this free video:http://bestyearever.me/a18979/2017webinar
P.S. I know it’s a crazy time of year. After enrollment ends this week, I’ll be sharing news about my new course “Cash Practice From Scratch” for those of you who are thinking about starting your own business.
Do You Want 2017 To Be Your Best Year Ever?
The biggest question every therapist has to answer when facing a new year isn’t “How?”
You’d assume it is, but I don’t believe it is!
The real question, the deeper question that’s underneath the what and the how, is “Why?”
Any therapist can explain what they do, some even can explain how they do it. But very few can clearly explain why they do what they do.
Maybe you desire to have more direction and control over your career and life in 2017, but why?