THE MOST IMPORTANT QUESTION FOR THE NEW YEAR

How To Make 2017 Your Best Year Yet

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Do You Want 2017 To Be Your Best Year Ever?

The biggest question every therapist has to answer when facing a new year isn’t “How?”

You’d assume it is, but I don’t believe it is!

The real question, the deeper question that’s underneath the what and the how, is “Why?”

Any therapist can explain what they do, some even can explain how they do it. But very few can clearly explain why they do what they do.

Maybe you desire to have more direction and control over your career and life in 2017, but why?

You might just want to step off the patient treadmill, not be shackled to physician referrals and insurance companies. Maybe you want to focus on your expertise, spend more time with patients in order to have greater impact in their lives.

You might want greater flexibility in your schedule without having to deal with a boss who doesn’t appreciate you.  Or struggle against an organization that values profitability above quality care and professional growth.

Perhaps you desire the deep satisfaction that comes from creating something from scratch, something with your stamp on it: something you can be proud of. Creating service or new program that helps improve people’s lives. And as a result, people value what you do and pay you for it.

For me, having my own business was the best opportunity for me to answer my why. I can summarize the main motivation in running my own private practice in one word:

freedom

Having my own business gave me the freedom to express my core values while doing the work I loved. Private practice offered me the freedom and control for my work, finances and personal life. Let me tell you, it wasn’t easy but I gave it my best shot at living out my personal mission statement.

Looking back on doing it for over 35 years I wouldn’t want it any other way. I know that many of you in private practice share the same feelings. It was never really about the money. The hassles and sacrifices of business ownership are worth it because of the why.

Being in business for yourself isn’t for everybody. Matter of fact most therapists won’t own their own business nor should they.

However, I believe every therapist should take ownership of their practice regardless of who gives them their paycheck.

Start 2017 By Answering Your Why

A new year is about a month away and you might be thinking about a change in your career. You might be dreaming about starting your own private practice. Or you’re considering a side hustle where you use your therapy degree to earn an easy $500 to $1000 while you work your day job.

Part of your DNA might be calling you to pull out all the stops to start your own practice next year. Whether that means you launch a part time gig or start a private practice the choice is up to you. Whether it’s improving people’s lives, practicing your craft with excellence, or simply wanting to have personal freedom (or all of the above), you’ll need to come to grips with your big why.

It doesn’t matter if your goals for next year are within easy reach or you’re shooting for the moon. All you have to do is be honest with yourself and answer the question, “Why do I want to do this?”

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Author Simon Sinek, an unabashed optimist, writes “your big why provides you with clarity, meaning and direction. It is a filter through which you can make decisions, every day, to bring your cause to life.” Sinek’s TED talk is one of the top five TED Talks of all time. Take a moment to listen to it right now, it will inspire you.

If you want to start off the new year in the right direction I suggest that you follow Sinek’s advice and discover your own why. On his website, Start With Why, he has several resources to guide you through the step-by-step process of learning your why. You might want to read his book, Start With Why during the holiday break to prep yourself for a fresh start to the new year.

I cannot think of anything more important than to create space in your calendar to learn why you are on this planet and grasp the unique contribution you’re to make in the world.

How Do You Rate Your Life?

You’ve no doubt heard about the importance of using outcome measurements with patients. Therapists are encouraged to measure patients functional status before our interventions. I’m sure you’ve heard: You can’t improve what you don’t measure. It’s certainly true in rehab, sports and science but what about life?

How do you measure progress in life?

With patients it might be a little easier because we can just use an Oswestry or Quick DASH assessement tool. But measuring progress in the health of your own relationships, or intellectual growth can be more difficult.

New York Times best-selling author Michael Hyatt has developed a tool that makes this whole process super easy–and it’s free. It’s called the LifeScore Assessment. Like many assessments, this one is self-administered. you read a series of statements that describe specific situations and pick the one that most closely aligns with where you perceive yourself to be.

The tool then calculates your score in each life area, adds them together and gives you an overall LifeScore. The whole process takes less than ten minutes. Once you discover your LifeScore, you can quickly see opportunities for growth and what is working for you.

Best of all, the LifeScore Assessment is FREE–but only for a limited time. So go take the assessment today!

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Make 2017 Your Best Year Ever

For the past three years I’ve participated in Michael Hyatt’s Best Year Ever Coaching Program. He is releasing his all new 5 Days to Your Best Year Ever Coaching Program on 12/6/16 with some fantastic bonuses. Over 15,000 people have been through the program with some incredible transformation stories to tell.

If you yearn to make 2017 a breakout year for you I encourage you to go through his program. If you do I’d love for you to share with me your experience at heypaul@paulpotterpt.com.

It’s only open for a short period of time so if you want to check out his introductory videos then click the icon below:

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Is Private Practice In Your Future?

You don’t have to spend another year frustrated that you haven’t achieved all you know your’re capable of. Instead, you can enter the new year with clarity, courage and commitment you need to reach your full potential. For some of you to make 2017 your best year ever might be going into business for yourself either full time or part time.

If you’re considering starting your own practice next year but don’t know if you’re ready I’ve created a business self-assessment tool for you, CLICK THIS LINK, to take the Biz Quiz. The quiz takes less than 5 minutes and will tell you everything you need to know about your readiness to start a cash practice.

The self-assessment covers seven key areas of business that are essential for a successful practice. I use a minimialist approach to helping therapists get started in business with the least amount of money and risk. It’s easy to take and I think you’ll find it very interesting.

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To take the Cash Practice Biz Quiz, you will simply rate yourself on a scale of 1 to 10 in seven Business Success Predictors. Once you’ve taken the quiz, you’ll receive your quiz results. You’ll see your strengths and areas where you need to beef up your knowledge to take the next step towards business ownership.

If you have any questions or feedback about the Cash Practice Biz Quiz or with your results you can email me at heypaul@paulpotterpt.com.

Begin The New Year With Clarity On Your Why

I believe that your goals in 2017 shouldn’t be to do more stuff even if that stuff is on your bucket list. It’s not about fixing things that aren’t working right now in your life either. Our focus should be on doing more of what means the most to us and the people we care about. We should do more activities of significance not merely ones that have an appearance of outward success.

However, if you are starting the year by asking the wrong questions, if you don’t truly understand what’s important, then even the right answers won’t get you to the destination you’re shooting for.

If you want to be able to look back on 2017 and call it a success, I don’t know of any question that is more important than answering the question, Why?

So What’s Your Why?

Share your why is the comment section or on social media.

Paul Potter is a physical therapist and mentor who lives in Lincoln, Nebraska, with his wife, who is also a therapist. They have four daughters. For more than 35 years he successfully managed his own private practice. He now shares his knowledge and experience through teaching and mentoring therapists who want to have their own practice. 

He has authored On Fire: Ignite Your Passion with a Cash Therapy Practice and the Cash Practice From Scratch Course. His website PaulPotterpt.com and his podcast Functional Freedom are dedicated to helping therapists achieve professional and financial freedom. Connect with Paul on his website or on LinkedIn paulpotterpt. You can also get more free resources at CashPracticeFromScratch.com

 

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Paul Potter is a physical therapist and mentor who lives in Lincoln, Nebraska, with his wife, who is also a therapist. They have four daughters. For more than 35 years he successfully managed his own private practice. He now shares his knowledge and experience through teaching and mentoring therapists who want to have their own practice. 

He has authored On Fire: Ignite Your Passion with a Cash Therapy Practice and the Cash Practice From Scratch Course. His website PaulPotterpt.com and his podcast Functional Freedom are dedicated to helping therapists achieve professional and financial freedom. Connect with Paul on his website or on LinkedIn paulpotterpt. You can also get more free resources at CashPracticeFromScratch.com

Are You Ready To Start A Cash Practice?

Take The Cash Practice Biz Quiz To Find Out

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Imagine…

… having a practice that provides you professional and personal freedom while doing the work you love. Visualize a cash practice that isn’t dependent on physician referrals or insurance companies.

Can you picture yourself in a practice with less patients and paperwork enabling you to make a bigger impact in the lives of your patients?

Innovative therapists from all over the world are using alternative business models to deliver high-value care their clients so desperately need. Cash-based therapy practices have emerged as a viable alternative to more work for less pay.

My Commitment…

I am committed to helping therapists increase their impact, expand their professional and personal freedom and maximize their income by leveraging the advantages of the cash practice. Having a practice that is incredibilty fulfilling and is highly profitable requires an understanding of how business works. Most therapists lack business and marketing skills and a clear picture of the necessary steps to launch a successful private practice.

Most cash-based practices are designed and built upon the passions and expertise of the founding therapist. Therapists that focus upon the needs of their ideal clients and the services they are willing to pay for have a leg up on the competition. Despite what you read on the Internet, there is not one formula or blueprint that can be applied to every practice start up that guarantees success.

However, there are foundational stages that every business goes through from the pre-launch stage to the launch stage to the practice expansion stage. Each therapist will take a unique path but there are predictable milestones to reach on the journey to becoming your own boss.

With this in mind, I’ve created the Cash Practice Biz Quiz to help you evaluate where you might be at on your journey towards practice ownership. Determining where you are and what’s missing is so important in getting your cash practice up and going with the least amount of risk and money.

Cash Practice Biz Quiz

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If you want to know if you’re ready to launch your own practice, CLICK THIS LINK, to take the assessment. The quiz takes less than 5 minutes and will tell you everything you need to know about your readiness to start a private practice.  The self-assessment covers seven key areas of business that are essential for a successful practice. It’s easy to take and I think you’ll find it very interesting.

To take the Cash Practice Biz Quiz, you will simply rate yourself on a scale of 1 to 10 in 7 Business Success Predictors. Once you’ve taken the quiz, you’ll receive an email with your quiz results. You’ll see your strengths and areas where you need to beef up your knowledge and what you need to do to take the next step.

If you have any questions about the Cash Practice Biz Quiz or your results you can email me at heypaul@paulpotterpt.com.

 

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DON’T BE BORING

The Best Way To Protect Your Career

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What Should I Do With My Life?

Healthcare is rapidly shifting towards a winner-take-all economy. Large scale mergers and fierce competition have created a situation where therapists need to be recognized as the best–period. There will always be “therapy jobs” but there is less room for average performers to find a promising career path. How are you to find and keep a primo therapy job?

Building a strong professional reputation and brand 

is the best way to advance and protect your career. 

From a broader perspective the most important skill for therapists to develop will not be clinical, it will not be technological, it is not economical/business acumen. It will be the ability to manage their own careers.

There has been an unprecedented change in the physical therapy profession. For the first time a substantial and increasing number of therapists can choose what they want to do with their careers. Therapists have an almost unlimited number of options of what they want to do with their lives. In addition, the average work life span is now close to sixty years and most therapists will have more than one career during that time.

For many therapists employment will not only be an economic necessity but will be a choice based upon preference and values. Individuals now factor into their job selection where they can use their knowledge and expertise to contribute to the good of not just society but the world.

The good news it’s up to therapists to choose employment that is meaningful to them.

The bad news is that most therapists are unprepared for the burden of responsibility and uncertainty that self-determination brings.

Are Cash Practices For The Rich?

Therapists Role In Providing Affordable Care

 

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We live in a world that desparately needs our services.

Nearly 1/2 of the world’s population, 3 billion people, are living on less than $2.50 a day, with more than 1.3 billion of them dwelling in desperate poverty. According to UNICEP 22,000 thousand children die each day due to poverty. Many of the world’s population are starving, dying of preventable diseases and beyond the reach of affordable healthcare services

The average North American enjoys a standard of living for most of human history has been unfathomable. Therapists in the United States earn on average $82,000/yr. Therapist’s income is 22 times higher than the global average placing most of them in the top 4% of the richest people in the world. If you want to check how your salary ranks go to How Rich Am I? . The fact that most therapists in the US are rich could skew how we percieve the problem of poverty and accessible, affordable healthcare.

By a Global Standard, Majority of Americans Are High Income

Recent civil unrest in response to police shootings in the United States has accentuated the social and economic disparity between the “haves” and the “have nots”. The economic gulf is widening not only in the US but between North America and the rest of the world. However, North Americans are not immune to the effects of poverty. From inner city gettos to rural small town poverty continues to cause havoc and pain in our patients lives.

If you are a North American therapist, the reality of our economic situation and professional status presents us with enormous responsibility to provide affordable and accessible healthcare.

So what are we to do?

The poor are our fellow human beings, our brothers and sisters.

This article addresses three fundamental questions therapists especially private practice owners will face when considering the cash practice model.

Are Cash Practices Good For Patients?

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There are a lot of people who consider health insurance to be a necessary evil.

Insurance and government health programs and can be expensive and frustrating to use for both consumers and providers. However, when patients need medical care, they’re generally glad they’re insured. One of the first questions patients often ask is “Will my insurance cover this?”

At this point you might be saying something like my adolescent daughters used to say to me, ” Duh dad, everybody knows that.” Well, maybe because everybody knows it we are blinded to how much healthcare economics have changed.

One tactic of healthcare reform is to reduce total healthcare spending by shifting upfront costs to consumers. Yet many clinics still think because patients have insurance their practice isn’t functioning as a cash practice until deductibles are met.

Taking The Leap

How To Be An Entrepreneur Without Quitting Your Day Job

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If you’ve done any Google searches on marketing for physical therapists or participated in any online therapy discussions then you’ve probably noticed a movement taking shape. Everywhere you look, it seems like there are therapists embracing entrepreneurship, autonomy and lifestyle practice as never before.

Even recent therapy graduates, undeterred by huge amounts of student debt, are embarking out on their own to start up their own businesses. They are abandoning traditional clinical practice for upside opportunities of being their own boss. Promises of flexible schedules, higher incomes and a more exciting career are almost too good to pass up.

But are these therapists being led astray by a glamorized version of entrepreneurship?

Are they setting themselves up for disaster when the harsh realities of business hits them like the ALS ice water bucket challenge?

I think not.

I believe they know more than we think they do. Perhaps more experienced therapists can learn from their optimism and courage to push the envelope on new ways to deliver care.

I believe therapy entrepreneurs are the future of private practice.

Re-inventing You

How To Re-Invent Your Professional Brand

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When you entered the world of physical therapy, fresh out of school and ready to tackle to world, what were your goals? What did you see yourself accomplishing over the first five, ten, fifteen years of practice? Now here’s the big question: how much of that have you accomplished?

Are you satisfied with the current status of your profession and the state of your career?

Whether you are in a private practice, home health, school, a skilled nursing facility, or in a hospital the goal is clear: you want to build a practice that is fulfilling and builds upon your passions and expertise.

However, in today’s competitive, ever changing healthcare economy it’s almost a given that at some point you’re going to have to re-invent your professional self.

This article provides you a step-by-step approach to discover your calling and develop your professional platform. It will help you look at your strengths, your experience, your relationships, and your mastery to take the leap of faith into uncharted territory.